Commercial Product Marketing Manager

Commercial Product Marketing Manager

Tava Health is a venture-backed, online mental health platform that partners with employers to provide convenient, high-quality, accessible mental health resources to employees and their dependents. Our mission is to be the preferred ecosystem for providers to build and grow thriving private practices.

Commercial Gtm & Launches

• Own end-to-end GTM strategy and execution for employer/commercial initiatives, including launch planning, stakeholder alignment, and readiness.
• Build launch narratives and rollout plans across internal and external audiences, including milestone communications and packaging of assets.
• Translate product changes into clear, compelling value for HR leaders, health plan partners, EAP directors, and other commercial stakeholders.

Positioning, Messaging & Content

• Develop and maintain segmented commercial messaging frameworks across Payer, Employer, and Provider partners — each with distinct value props, proof points, and objection handling.
• Create customer-facing collateral including one-pagers, product explainers, web copy updates, and onboarding resources.
• Draft and maintain help content and knowledge base articles for employer- and partner-facing audiences.
• Help shape Tava's commercial brand voice — including how we name and position our products and proactively communicate our innovations to the market.

Sales Enablement

• Build and maintain a "source of truth" for commercial GTM assets, including product overview decks, training walkthroughs, release notes, and internal docs.
• Drive adoption of enablement materials with the commercial team and keep them current after launch.
• Partner on biweekly syncs with Sales, CS, and Marketing to stay aligned on needs and roadmap.

Cross-Functional Storytelling

• Support company-level narratives that ladder up to commercial strategy
• Integrate into engineering/product launch workflows so every release is GTM ready

What We're Looking For

• 3+ years in product marketing, preferably in B2B SaaS or health tech; experience supporting sales or revenue teams required.
• Healthcare/payer familiarity : someone who understands how health plans, EAPs, and care navigation partners think, buy, and measure success will ramp faster and go further in this role.
• Proven GTM ownership: you've run launches, built messaging frameworks, and created enablement materials.
• ICP fluency: you can shift your voice and frame the value story differently depending on whether you're talking to an HR, Clinicians, Operations, or C-Suite leadership.
• Strong writing and narrative skills: you can make complex workflows feel simple, valuable, and urgent.
• Organized and proactive: you build systems, hit deadlines, and flag blockers early.
• Collaborative by nature: comfortable partnering across Product, Sales, CS, Support and Marketing to drive clarity and execution.
• Mission-driven: you care about making mental health care more accessible and want your work to reflect that.

Why You'll Love Working With Us

• Enjoy working remotely in this full-time, salaried position with Tava. We offer a highly competitive benefits package, including:
• Competitive salary and stock options
• Tava mental health benefit – free access to therapy for you and your family
• Medical and dental insurance – for you and your dependents
• Monthly HSA contributions
• Generous PTO and paid holidays
• Work from anywhere
• Paid parental leave
• Weekly team lunches
• Opportunity to shape a growing company and culture