Director of Marketing
CRI Genetics
Job Description
Job Description
Director of Marketing — Genetics Company Expanding into Health Tech
CRI Genetics has spent a decade turning encrypted DNA into readable answers, with hundreds of reports serving nearly a million customers. Now we're building something bigger: an AI-powered, DNA-integrated smart technology that fuses real-time biometric data with personalized genetic insights.
We're looking for an experienced, driven marketer to build and lead the growth engine. If you want to shape the future of health tech — and you're ready for a seat — Apply Now!
Role Description:
- Job Title: Director of Marketing
- Overview: DTC growth marketer with a proven track record of leading full-funnel strategy and execution — building scalable acquisition and retention engines for consumer products while managing high-performing teams, agencies, and cross-functional partners.
- Experience: +5 years of experience as Head of Marketing / Marketing Director / Marketing Manager
- Job Type: Full Time, Hybrid Schedule
- Benefits: Health Benefits 100% Paid by Company, PTO / Sick Time / Holiday Pay, Catered lunches, Company Outings.
Responsibilities:
- Own full-funnel marketing strategy — from acquisition through retention — driving measurable revenue growth, not just traffic.
- Launch, test, and scale paid channels (Meta, Google, TikTok, and emerging platforms), cutting underperformers based on unit economics.
- Lead go-to-market execution for new products and channels, and run structured A/B testing across ads, landing pages, email, and offers.
- Build and optimize lifecycle marketing flows, creative testing programs, and high-performing ad/email/landing page assets.
- Manage the marketing budget like a P&L, and track core KPIs (CAC, LTV, ROAS, contribution margin) to guide real-time decisions.
- Build, lead, and mentor the marketing team, manage agencies and cross-functional partners, and develop scalable systems and SOPs for repeatable execution.
Requirements:
- 5+ years of hands-on growth/performance marketing experience in DTC, eCommerce, or subscription businesses, (including 5+ years leading a team)
- Proven track record launching and scaling paid campaigns across Meta and Google (YouTube/TikTok a plus) — hands-on budget management, not just reviewing agency reports.
- Hands-on experience building lifecycle marketing flows (welcome, post-purchase, win-back, behavioral triggers) in Klaviyo, HubSpot, or similar platforms.
- Strong command of understanding KPIs (CAC, LTV, ROAS, contribution margin, payback period) and analytics/attribution tools like Google Analytics — used to drive decisions, not just report on them.
- Proven ability to lead marketing teams and manage agencies; startup/high-growth experience and UGC-driven creative strategy are a plus.
Vacancy posted 3 days ago
Similar jobs that could be interesting for youBased on the Director of Marketing in Redondo Beach, CA vacancy
$84.6k - $126.9k
...Legal Entity: American Honda Motor Co., Inc. Business Unit: BU Parts Service & Technical Department: DEP Parts and Service Marketing Division: DIV Service Work Location: Torrance - Main Campus Location Shift: 1st Workstyle: 100% Virtual Career Level...SuggestedFull timeTemporary workWork experience placementRelocationRelocation packageShift workAmerican Honda Motor Co., Inc.
Torrance, CAa month ago$110k
...Director of Marketing & Promotions – Lead Growth for High-Volume QSR Ready to make your mark in fast-casual? Here's the opportunity: lead marketing strategy for a growing, high-volume QSR concept in Torrance. You'll shape promotional campaigns, drive customer acquisition...SuggestedFull timeCasual workSeasonal workNextGen Hospitality Solutions
Torrance, CA15 days ago$110k
...Job Description Job Description Director of Marketing and Promotions We are bringing authentic beef bowls and craveable comfort to more guests every day. This role owns how we show up in communities, drive traffic, and turn first visits into loyal fans. You will...SuggestedSeasonal workLocal areaSuperior Talent Source
Torrance, CA2 days ago$80k - $100k
...talented professionals. Learn more about Partner at Summary Partner Engineering and Science, Inc. is seeking a full-time Marketing Brand Manager in either our Torrance, CA, Asbury Park, NJ, or Chicago, IL office. This individual will have the opportunity to...SuggestedFull timeWork experience placementWork at officeLocal areaFlexible hoursShift workPartner Engineering and Science
Torrance, CA4 days ago$182.3k
...Key Responsibilities Analyze the market to gain an extensive understanding of the business environment and drive competitor analyses within the AI/Datacenter/Server application spaces Engaged and build relationships with key customers Drive, define and ensure...SuggestedLocal areaWorldwideInfineon Technologies AG
El Segundo, CA1 day ago$117k - $150k
...Job Description Savage X Fenty is currently looking for a Senior Manager, Influencer Marketing Savage X Fenty is one of the most culturally iconic brands in the world. Influencer marketing is a core acquisition priority and a critical lever in our next phase of growth....Work experience placementSummer workSeasonal workRemote workSavage X Fenty
El Segundo, CA3 days ago$100k - $125k
...Marketing Manager Department: Marketing Employment Type: Full Time Location: Hawthorne, California Reporting To: Andy DeMatos Compensation: $100,000 - $125,000 / year Description Venturi Astrolab, Inc. (Astrolab) is pioneering new ways...Full timeHome officeFlexible hoursAstrolab
Hawthorne, CA2 days ago- ...to us trip after trip — and that loyalty is exactly what this role is built to deepen. We're looking for a Director of Retention to own CALPAK's lifecycle marketing engine, building and evolving the owned channel strategy that drives repeat purchase rate, customer...Work at officeShift work
Calpak USA
Gardena, CA1 day ago $115k - $130k
...yr - $130,000.00/yr Direct message the job poster from DivergeIT HR Business Partner @ DivergeIT | HR Strategy, Talent Management Marketing Manager – B2B Managed Services Reports To: CMO Employment Type: Full-Time Job Summary: We are looking for a Marketing Manager to develop...16 hoursFull timeRemote workDivergeIT
Torrance, CA4 days ago- ...with a reach that extends into all our brands, partners, and suppliers. The Opportunity: We are currently seeking an Associate Toy Marketing Manager for our Jurassic World Action Figures, Global Brand Team. On the Global Brand Marketing team, we oversee the global brand...Local area
Mattel
El Segundo, CA18 hours ago $115k - $140k
...Job Description Fabletics is looking for a Sr. Site Marketing Manager to lead the strategy and execution of site marketing experiences across campaigns, launches, and key moments. This role will be responsible for translating brand and marketing strategies into high-impact...Summer workSeasonal workWork at officeRemote workWorldwide180 Fabletics LLC
El Segundo, CA4 days ago- ...KARL STORZ SE & Co. KG in El Segundo, CA is seeking a Marketing Manager for their Acute Care team. This hybrid role involves crafting impactful marketing content and executing strategies across healthcare segments while fostering collaboration with sales and medical teams...
KARL STORZ SE & Co. KG
El Segundo, CA19 hours ago $85k - $110k
...Disney Company, HYBE, and DC Comics, among many others. As the Marketing Manager, you will lead the development and execution of... ...optimizing performance to achieve key business goals. Reporting to the Director of Brand & Partnerships, this high‑impact role is a vital part...Full timeShift workWEBTOON
El Segundo, CA19 hours ago- ...Senior Manager, Product Marketing The Senior Manager, Product Marketing sits between strategy and execution, translating high-level product marketing direction into scalable programs, processes, and deliverables. This role leads a small team, owns the product marketing...
Internet Brands
El Segundo, CA2 days ago - ...Job Description Job Description The Manager of Brand Marketing and Media will oversee, coordinate, and participate in the creation and development of marketing strategies, promotional campaigns and visual branding in support of overall business objectives and priorities...Local area
Sincerus Solutions
Torrance, CA18 days ago $100k - $120k
...is built on a foundation of superior design, engineering innovation, and dedicated customer service. They are seeking a talented Marketing Communications Manager to strengthen the company’s brand voice, elevate its content, and support the continued growth of the business...Full timeFor contractorsWork at officeTreehouse Partners
Carson, CA19 hours ago- ...National Laboratory this summer, with initial customer deliveries beginning in 2028. About the Role We're looking for a Media Relations Director to own Radiant's external media presence—from podcast bookings and journalist relationships to investor amplification and...Full timeSummer workImmediate startRemote workFlexible hoursWeekend work
Cantos Ventures
El Segundo, CA3 days ago $80k - $95k
...s PR activities for all the products covering North and South America, from planning to execution. You will work closely with the Marketing, Content Production, and Live-Service Teams to ensure all the PR campaigns are well-aligned with the business goals. You will also...Full timePearl Abyss America
Manhattan Beach, CA19 hours ago$110k - $125k
...strategies that support corporate priorities, product launches, major trade shows, and business growth. Reporting to the Vice President of Marketing and Communications, this role shapes Robinson's corporate narrative, builds relationships with national and industry media, and...Full timeWork at officeRemote workShift workRobinson Helicopter
Torrance, CA1 day ago$185k - $225k
...This is a newly created senior leadership role with ownership of marketing for DMF Luxury and HK Lighting. As we grow, we require an... ...across brands to generate growth and manage the Senior Creative Director to drive the output of our in-house studio. Your responsibilities...For contractorsDMF Lighting
Carson, CA18 days ago$150k - $175k
...outperform much larger competitors. Your Role Lifecycle Marketing is a core growth and profitability engine at Sans. It is responsible... ...and ultimately how we drive long-term customer value. The Director of Lifecycle Marketing will own lifecycle as a business within...Full timeTemporary workWork experience placementWork at officeLocal areaRemote workSans
Culver City, CA18 days ago$70k - $74k
...status, or any other basis protected by law. Overview The Associate Marketing Manager is a pivotal team member with a strong impact on the success of the WebMD business. Reporting into the Sr. Director of Marketing, the Manager supports strategic innovation track for...Full timeTemporary workPart timeFlexible hoursWebMD
El Segundo, CA18 hours ago- ...Description Job Description GENERAL SUMMARY: Assumes leadership responsibilities, oversight and execution of corporate and product marketing, and growth strategies for Kinecta Federal Credit Union and its subsidiaries. This position develops, manages, and executes...Work experience placementWork at officeLocal areaFlexible hours
Kinecta Federal Credit Union
El Segundo, CA18 days ago $50k - $60k
...Associate Marketing Manager Kickstart your career in AI-driven marketing! We're looking for an Associate Marketing Manager to join our Integrated Campaign Delivery and Marketing Innovation team. This role is perfect for someone smart and innovative who is eager to support...Temporary workInternshipWork at officeFlexible hoursInternet Brands
El Segundo, CA3 days ago- ...with a passionate fanbase that spans kids, collectors, and alt-culture enthusiasts. We’re looking for a hands-on, strategic product marketer to join the Monster High Global Brand Team as an Associate Toy Marketing Manager. In this role, you’ll work in close...Full timeLocal area
Mattel
El Segundo, CA19 days ago $165k - $195k
...Job Description Job Description The Director, Consumer & Market Insights leads all research and insights across SE West, delivering deep, actionable insights about diverse audiences. Reporting to the Head of Data-Driven Insights, they are an integral part of the wider...Work at officeFlexible hoursSquare Enix America
El Segundo, CA18 days ago- ...Lifecycle Marketing Manager The Lifecycle Marketing Manager supports the execution of customer marketing and lifecycle programs across the existing customer base, with a strong focus on customer advocacy (references, referrals, case studies, and stories) and retention...Temporary workImmediate startFlexible hours
$100k - $140k
...About the Role The Manager, CRM & Mobile Marketing is responsible for leading strategy, execution, and performance of the company’s mobile marketing channels. This role owns the end-to-end mobile customer communication strategy across acquisition, lifecycle, promotional...Local areaFashionUnited
Manhattan Beach, CA19 hours ago- ...drive launches and grow the full franchise business. What Your Impact Will Be: Brand Strategy Partner with Toy and Franchise Marketing to ensure brand consistency across product, experiences and retail Develops Content in partnership with Mattel Studios to...Full timeLocal area
Mattel
El Segundo, CA19 days ago $40 - $48 per hour
...Opportunity to transition into a full-time employee role in the future About Kanarey Kanarey is a Los Angeles-based creative and marketing company specializing in games, anime, entertainment, and pop culture. We work with clients across the global gaming and...Full timeFor contractorsWork at officeKanarey Productions Inc.
Torrance, CA16 days ago
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Director of Marketing. Be the first to apply!
