Senior Product Marketing Manager

Job Overview DTN is seeking a Senior Product Marketing Manager to lead go‑to‑market strategy, positioning, messaging, and sales enablement for the Fuels Operations Hub solution. This individual contributor will partner closely with Product Management, Sales, Customer Success, and Marketing to drive awareness, adoption, and growth across fuel distributors, petroleum marketers, and terminal operators. Responsibilities Own the end‑to‑end go‑to‑market strategy for Fuels Operations Hub, including market segmentation, ideal customer profile development, launch planning, and competitive positioning. Partner with Product Management to influence roadmap priorities through market intelligence, customer insights, and competitive analysis. Lead product launches from planning through execution, coordinating efforts across Product, Sales, Customer Success, and Marketing teams. Define, monitor, and communicate key GTM performance metrics including pipeline influence, win rates, competitive displacement, and sales cycle effectiveness. Develop differentiated positioning and messaging frameworks grounded in customer research, competitive intelligence, and DTN’s unique data capabilities. Translate complex fuel operations workflows and pricing dynamics into clear, compelling value propositions for multiple buyer personas. Build and maintain messaging frameworks that scale across web content, sales collateral, campaigns, events, and outbound programs. Conduct ongoing customer and market research through win/loss analysis, customer interviews, prospect discovery, and advisory discussions. Own competitive intelligence efforts, including battle cards, competitor monitoring, and regular sales team briefings. Map buyer journeys and decision‑making dynamics across key market segments. Develop and maintain sales enablement assets including pitch decks, one‑pager, ROI tools, competitive materials, objection handling guides, demos, and sales plays. Deliver training and enablement programs that improve sales effectiveness and accelerate onboarding. Support strategic sales opportunities through customized content and direct engagement when needed. Contribute to thought leadership initiatives through webinars, case studies, industry events, analyst engagements, and market commentary. Qualifications 7+ years of product marketing experience within B2B SaaS, data, analytics, or technology companies in the oil and gas industry. At least 3 years of experience supporting complex enterprise buying processes and stakeholders. Proven success owning and executing go‑to‑market strategies from positioning and launch through measurement and optimization. Strong messaging, content development, and storytelling skills with the ability to simplify complex technical concepts. Experience building and scaling sales enablement programs that improve commercial effectiveness. Strong analytical skills with experience leveraging market sizing, pricing, pipeline, and performance data to inform decisions and strategy. Proven ability to collaborate cross‑functionally and influence stakeholders without direct authority. Excellent communication, presentation, and stakeholder management skills. What Will Make You Stand Out Domain expertise within energy, fuels, commodities, agriculture, logistics, or adjacent industries. Experience marketing workflow software, operational platforms, or enterprise SaaS solutions. Familiarity with fuel pricing, terminal management, logistics, or fuel distribution operations. Experience presenting at industry conferences, webinars, or analyst briefings. Strong understanding of market dynamics impacting fuel marketers and distributors. Benefits Competitive Salary Unlimited PTO Flexible working hours Remote work model (position dependent) Competitive Medical, Dental and Vision Insurance Plans 6% 401K matching Unlimited access to 13,000+ courses via learning platform Employee Assistance Program (EAP) Compensation The targeted hiring base pay range for this position is between $95,000 and $123,000. The role may also be eligible for market‑competitive variable pay and benefits. Equal Opportunity Employer DTN is an Equal Opportunity Employer. We welcome and encourage applicants of all backgrounds, including minorities, women, veterans, and individuals with disabilities. #J-18808-Ljbffr DTN (Data Transmission Network)