Director of Marketing

The School of Management at the University at Buffalo is seeking a strategic and results-oriented Director of Marketing to lead the development and execution of a comprehensive, school-wide marketing strategy that strengthens the schools brand and drives enrollment and program growth through measurable, data-informed marketing efforts across academic programs, centers, initiatives, conferences and events.

As the schools marketing lead, the Director will align campaigns with the schools strategic plan and recruitment priorities across undergraduate, graduate, online and international audiences.

This position balances strategic leadership with hands-on execution, supervises professional staff, and partners closely with school leadership, the enrollment team, academic departments, centers and administrative units. The Director will work closely with the MarComm team to ensure alignment with brand standards across all public-facing communications and materials.

Key responsibilities include, but are not limited to:

• Lead the development and execution of a unified, school-wide marketing strategy that supports enrollment, program and center growth, and strengthens the schools market position.
• Serve as the schools primary marketing strategist, defining target audiences, value propositions and competitive positioning across academic programs, centers and key initiatives.
• Align and prioritize marketing efforts across departments, centers and enrollment functions, building a cohesive, school-wide approach through active stakeholder collaboration.
• Partner closely with enrollment and operations teams, academic and center leadership, and campus stakeholders to align messaging, timing, and handoff processes between marketing, recruitment outreach, and admissions.
• Establish the strategic direction for integrated marketing and advertising campaigns across digital and traditional channels, guiding execution to ensure alignment, scalability and measurable outcomes. Recommend innovative content ideas, storytelling approaches and creative strategies to improve engagement. Collaborate with designers, photographers, videographers and digital teams to create and execute integrated marketing campaigns.
• Use data, analytics and market insights to evaluate performance, establish key metrics and inform decision-making, optimization and return on investment.
• Conduct ongoing competitor and market analysis to identify trends and growth opportunities, assess positioning and inform strategic direction.
• Oversee marketing budget planning and reporting, including vendor management and alignment of investments with strategic priorities.
• Ensure all marketing initiatives align with university and school brand standards and collaborate with the MarComm team to support a cohesive external presence.
• Manage multiple concurrent initiatives, ensuring effective project execution, prioritization and quality outcomes, while leading and developing marketing staff.

Learn more:

• Our benefits , where we prioritize your well-being and success to enhance every aspect of your life.
• Being a part of the University at Buffalo community.

University at Buffalo is an affirmative action/equal opportunity employer and, in keeping with our commitment, welcomes all to apply including veterans and individuals with disabilities

Minimum Qualifications

• Bachelors degree with 3 years of experience.

Preferred Qualifications

• Masters degree in business, marketing or related field.
• Five+ years of related full-time experience, with preferably some experience in a management/supervisory position.
• Experience in marketing, digital strategy and/or enrollment management, with a preference for experience in a higher education setting.
• History of collaboration with external consultants and agency partners.
• Outstanding writing and editing skills.
• Experience using data and analytics to inform strategy and measure performance.
• Proven track record of managing multi-channel brand campaigns that drive measurable results (lead generation and conversion).
• Direct experience managing digital advertising budgets and platforms, including Google Ads and Meta Business Suite.
• Knowledge of social media platforms and digital advertising tools (Google, Meta).
• Proficiency in CRM (specifically Slate) and web Content Management Systems ( CMS ).
• Fluency with Associated Press Style Guide is strongly preferred.

Physical Demands