Vice President of Sales

Vice President of Sales & Marketing | Industrial Equipment OEM

Chicago, IL (Northwest side) | $225,000–$250,000 base salary

An established original equipment manufacturer is seeking a Vice President of Sales & Marketing to lead commercial growth across new equipment and aftermarket sales. Reporting directly to the President, this executive will lead sales, marketing, sales operations, and product line management, with strategic oversight of aftermarket sales.

The role calls for a commercial leader who can coach regional sales managers, join customer conversations when an application gets complex, and work with engineering to turn customer needs into product and market priorities.

What you’ll lead

• Set and execute the sales and marketing strategy, including which markets to pursue, how to position products, and how to bring new offerings to market.
• Lead and develop sales managers and commercial teams. Build sales training that helps the team understand equipment capabilities, assess applications, and guide customers through technical buying decisions.
• Set expectations for territory development, CRM use, pipeline quality, and forecasting. Use commercial reviews to address performance gaps and keep teams informed.
• Oversee marketing, including brand positioning, lead generation, digital campaigns, and trade shows. Measure how those efforts contribute to qualified sales opportunities.
• Build senior customer and channel relationships, support major equipment sales, and grow aftermarket revenue through parts, upgrades, and service.
• Partner with engineering, product management, operations, and service to resolve application challenges, guide product development, and support customers throughout the equipment lifecycle.

What you’ll bring

• At least 10 years of relevant experience in food packaging, ideally involving packaging machinery or related automation. Experience working for an original equipment manufacturer is required.
• A track record of directly leading and developing sales managers or regional sales teams. Experience coaching engineers or technically trained sales professionals is especially valuable.
• Strong technical knowledge of industrial machinery or capital equipment, with the ability to work through application and mechanical challenges alongside customers and engineers. An engineering degree or early career engineering experience is preferred.
• Experience with both new capital equipment sales and aftermarket sales involving parts, upgrades, or service.
• Examples of building sales strategies, improving team performance through training, and using market analysis and sales data to guide decisions.

Apply if interested