Director, Social Media & Community, Naturium (Los Angeles)

Responsibilities:

• Define and lead Naturium’s global social media strategy across TikTok, Instagram, YouTube, and emerging platforms
• Establish differentiated strategies for each platform aligned to audience behavior, platform algorithms, and brand objectives
• Drive audience growth, engagement, and brand affinity through culturally relevant and education-first storytelling
• Anticipate platform and cultural trends, ensuring Naturium remains ahead of the evolving social landscape
• Partner with Brand and Growth teams to ensure social supports product launches, innovation storytelling, and commercial priorities

• Develop and execute a global community engagement strategy aligned with Naturium’s tone of voice, brand playbook, and marketing objectives
• Establish best-in-class engagement standards across comments, DMs, tagged content, and social conversations
• Actively foster meaningful two-way conversations that strengthen brand loyalty and consumer trust
• Serve as the “ears of the brand,” monitoring conversations across owned, earned, and competitor channels to understand audience sentiment, cultural shifts, and emerging opportunities
• Translate community feedback into actionable insights that inform product development, messaging, and marketing strategy
• Partner closely with Customer Experience and Corporate Communications teams to manage escalations and high-volume inbound engagement
• Build scalable frameworks for community response, moderation, and engagement workflows across global markets

• Champion user-generated content by identifying, elevating, and amplifying authentic community voices
• Foster relationships with brand advocates and creators through proactive outreach and community-first engagement
• Oversee community-led seeding and mailer opportunities that strengthen organic brand advocacy
• Identify potential creator and influencer partners through earned engagement, tags, and community participation
• Ensure community and creator relationships authentically reinforce Naturium’s education-first skincare positioning

• Own overarching social content strategy, balancing trend-driven content with educational and brand-building storytelling
• Guide development of platform-native creative in partnership with Creative and Brand teams
• Shape Naturium’s voice across all social touchpoints—from content direction to captions and comments
• Maintain close proximity to content innovation while empowering team execution
• Ensure social storytelling reflects both skincare authority and cultural relevance

• Establish KPIs across engagement, community health, audience growth, and performance impact
• Own reporting frameworks that translate social and community performance into clear business insights
• Leverage analytics and qualitative community feedback to continuously refine strategy
• Partner with Growth and Analytics teams to optimize performance and investment decisions

• Build and execute a comprehensive education-driven community framework that empowers consumers with ingredient literacy and skincare knowledge
• Develop structured education pillars (ingredient spotlights, routine architecture, skin concern deep dives, myth-busting, clinical explanations)
• Create scalable playbooks for science-backed responses to skincare questions across comments and DMs
• Elevate community conversations beyond engagement — fostering trust, loyalty, and long-term advocacy
• Serve as the “ears of the brand,” synthesizing qualitative community insights into actionable product and messaging refinements
• Ensure all community responses are compliant, accurate, and aligned with brand integrity standards
• Partner with Customer Experience and Corporate Communications to manage sensitive or high-volume inquiries

• Partner closely with Brand Marketing, Creative, Influencer, Growth, DTC, Retail, and Customer Experience teams
• Ensure community insights meaningfully inform broader brand and business decisions
• Serve as the internal expert and executive voice on social platforms, digital culture, and community behavior

Requirements:

• 10+ years of experience leading social media and community management within beauty or consumer brands
• Proven success scaling highly engaged brand communities
• Deep understanding of internet culture, platform dynamics, and consumer engagement behavior
• Strong leadership experience managing teams and cross-functional stakeholders
• Balances creative instinct with data-driven decision making
• Passion for skincare, education-led storytelling, and community-first brand building
• Highly adaptable with a bias for action in fast-paced environments