Paid Media Director

Title: Paid Media Director

Location: HYBRID-New York, NY 10001 (Hybrid)

Contract: 06+ Months

About Us:

At Cogent Infotech, we believe in creating opportunities that empower individuals and transform organizations. With over 22 years of excellence in consulting and talent solutions, we pride ourselves on building inclusive workplaces and driving innovation in everything we do. Our diverse teams bring unique perspectives to help deliver cutting-edge solutions to global clients across both public and private sectors.

Overview:

We are seeking an experienced interim Paid Media Director to provide maternity/extended leave coverage for our team. The ideal candidate will seamlessly step in to lead our paid media strategies, maintain momentum on ongoing campaigns, and manage agency relationships. This person should possess advanced analytical skills to interpret large data sets, optimize campaign performance, and leverage 1P data for targeted consumer reach. The candidate must have a deep understanding of modern media platforms, attribution, and a proven ability to collaborate cross-functional teams in a fast-paced environment.

Responsibilities:

• Step in seamlessly to lead the planning, implementation, execution, and reporting of ongoing paid media campaigns across all channels.
• Partner with marketing teams to ensure continuity in brand short- and long-term goals and media alignment.
• Manage day-to-day agency relationships to help deliver channel mix recommendations and quarterly tactical plans.
• Collaborate with data and CRM partners to leverage 1P data for efficient consumer targeting.
• Maintain strategic partnerships with publishers and media platforms to keep tabs on new opportunities.
• Consolidate media learnings and insights from agency partners and internal activation teams to deliver regular reporting.
• Coordinate closely with analytics and commercial teams to oversee monthly reporting on transactional media supporting sales.
• Partner with the division's measurement lead and MMM lead to support ongoing measurement initiatives and reporting on incremental sales.
• Partner with Marketing and advocacy & influence teams to source, manage, and deliver final media assets and creatives to agency for trafficking and deployment.
• Oversee Brand Budget Management, managing monthly pacing, RAF flighting, and Pure Media spends in P&L with finance and brand controllers.

Requirements:

• Minimum of 8–10+ years of progressive experience specific to paid media (at a Sr. Manager / Director level).
• Bachelor’s Degree.
• Advanced analytical skills with deep experience handling large data sets, search trends, campaign performance, and KPI optimization.
• Proven experience managing media agencies and overseeing large-scale budgets.
• Excellent communication and presentation skills, with the ability to interact with all levels of the organization including top management.
• Ability to work effectively cross-functionally between commercial teams, marketing, CRM, agency partners, and global/corporate teams.
• Proficiency in Microsoft tools (Excel, PowerPoint).
• Self-starter with a proactive, collaborative, and action-oriented approach thriving in a fast-paced environment.

Equal Opportunity & Inclusion Statement

Cogent Infotech is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment where everyone feels welcome and valued. We encourage applications from individuals of all backgrounds, identities, abilities, and experiences. If you’re excited about this role but don’t meet every requirement, we still encourage you to apply

Application Process

Please submit your resume and a short cover letter through our online portal. Our process includes an initial resume review, a virtual interview, and a short technical assessment. If you need accommodations, feel free to inform us—we are happy to assist.

Join Us

At Cogent Infotech, your ideas matter. Join a purpose-driven organization that celebrates diversity, encourages collaboration, and invests in your future.