AVP, GTM & Commercial Strategy — Real World Data

Role Description

The AVP of GTM & Commercial Strategy is a senior commercial leader responsible for driving both the go-to-market execution and the strategic commercial agenda for Inovalon’s Real World Data (RWD) business. This is a true hybrid role — equally weighted between rigorous GTM operationalization and long-range commercial strategy — and serves as the critical link between customers, the sales organization, product teams, and senior leadership.

The role owns end-to-end commercialization for Inovalon’s RWD product portfolio, spanning closed and open claims, EHR and clinical notes data, and adjacent data assets and services. The RWD customer base includes life sciences organizations (biopharma, medical device, CROs, and health economics & outcomes research), as well as payers, providers, and other data-driven healthcare organizations. The AVP will bring deep domain expertise in real world data and analytics markets and will be expected to operate with authority at both the strategic and executional level.

Reporting to the VP of Commercial Strategy for the Insights business, this role partners closely with senior leaders across Sales, Product, Marketing, Finance, Legal, and Customer Success. It is a high-impact commercial leadership position with significant external visibility and meaningful influence on the growth trajectory of the Insights business unit.

Qualifications

• 15+ years of experience in healthcare data & analytics, life sciences data, or enterprise SaaS with a direct focus on commercial strategy, go-to-market, or revenue growth.
• Deep domain expertise in real world data markets, including working knowledge of closed and open claims, EHR data, and clinical notes; direct experience commercializing or deploying RWD solutions for life sciences customers (biopharma, medical device, CROs, HEOR) strongly preferred.
• Demonstrated success defining and executing revenue growth strategies in complex, cross-functional environments, with the ability to operate credibly at both the strategic and executional level.
• Strong understanding of the RWD regulatory and policy landscape, including FDA RWE guidance, CMS data programs, and evolving data use and privacy frameworks.
• Proven ability to translate market intelligence, customer insights, and competitive dynamics into differentiated commercial strategies and GTM plans.
• Experience with inorganic growth strategy, including build/buy/partner evaluation, M&A analysis, or strategic partnership development.
• Exceptional communication and executive presence, with demonstrated ability to influence at all levels of leadership and represent the company externally at conferences and with analyst communities.
• Demonstrated ability to work cross-functionally across Product, Sales, Marketing, and Finance, driving accountability and outcomes across organizational boundaries.
• Financial and operational acumen, including a working understanding of revenue, pipeline, pricing economics, and retention dynamics.

Requirements

• BA or BS degree in a technical or business discipline, or equivalent work experience, required.
• Master’s degree (MBA or relevant technical graduate degree) preferred.

Benefits

• This position is designated as remote, with a hybrid work schedule for employees within a 40-mile radius of office locations in Tampa, FL; Canonsburg, PA; or Bowie, MD.
• Employees are expected to work in the office two days per week (Tuesdays and Wednesdays).

Additional Responsibilities

• Maintain compliance with Inovalon’s policies, procedures and mission statement.
• Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon’s Operating Policies and Procedures.
• Fulfill those responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of Employer.

Physical Demands and Work Environment

• Sedentary work (i.e., sitting for long periods of time).
• Subject to inside environmental conditions.
• May require up to 35% travel.