Senior KOL Strategy and Engagement Manager

Role Description

The Senior KOL Strategy & Engagement Manager is responsible for building and evolving the commercial operating model that supports PROCEPT's peer-to-peer ecosystem. This role works across Field Marketing, Sales, Clinical, Commercial Marketing, and physician faculty to ensure we have the right KOLs, engagement models, capabilities, and infrastructure in place to drive adoption, utilization, and long-term customer success.

• As Aquablation adoption matures, this role will help expand peer-to-peer education beyond procedural training to include real-world evidence, practice optimization, patient pathway management, and operational best practices.
• Responsible for the ecosystem, tools, workflows, and data that support these programs, including KOL segmentation and tiering, activation playbooks, intake and routing systems, engagement tracking, and ROI visibility.
• If you are energized by building scalable systems, bringing structure to complex ecosystems, and translating field needs into operational infrastructure that drives commercial impact, you will thrive in this role.

Qualifications

• Bachelor’s degree in business, life sciences, marketing, or a related field.
• 8-10+ years of experience in medical device, pharmaceutical, or life sciences commercial operations, marketing, or KOL/HCP engagement.
• Demonstrated experience building or managing KOL programs, peer-to-peer education infrastructure, or commercial education operations.
• Strong operational orientation with experience designing intake workflows, prioritization frameworks, and cross-functional coordination processes.
• Proven ability to work with CRM systems, KOL management tools, or commercial operations platforms (e.g., Salesforce, Veeva, or equivalent).
• Excellent project management and organizational skills with the ability to manage multiple workstreams simultaneously.
• Strong interpersonal and communication skills; ability to work credibly with field teams, senior commercial leaders, and physician faculty.

Requirements

• Lead the ongoing evolution of PROCEPT's KOL ecosystem, including segmentation, tiering, capability mapping, and engagement planning.
• Conduct ongoing gap analysis across geography, account maturity, customer type, and strategic growth priorities.
• Build repeatable processes for keeping segmentation current and commercially actionable.
• Partner with Field Marketing and commercial teams to ensure the KOL ecosystem reflects real-world field needs.
• Design and operationalize structured workflows for KOL onboarding, readiness assessment, and activation.
• Build and maintain activation playbooks for consistent KOL deployment.
• Develop scalable mechanisms to ensure faculty remain current on messaging and commercial priorities.
• Build and manage the intake, prioritization, and routing processes for peer-to-peer engagement requests.
• Develop consistent operational frameworks for educational roundtables and peer-to-peer engagements.
• Partner cross-functionally to organize, activate, and scale real-world clinical, operational, and economic insights.
• Build and evolve a scalable operating model for peer-to-peer engagement.
• Define data standards and CRM/system requirements for KOL engagement tracking.
• Coordinate with internal operations on KOL onboarding workflows and contracting infrastructure.

Benefits

• Opportunity to join a community devoted to making a difference.
• Focus on creating an evolving landscape for career growth.
• Support for work/life blend, fostering a professional world to be proud of.

Company Description

Embark on an enriching journey with PROCEPT BioRobotics, where our vision, mission, and values guide everything we do as a company. We are committed to revolutionizing treatment for benign prostatic hyperplasia (BPH) through innovation in surgical robotics.