Marketing Automation Specialist

Marketing Automation Specialist (HubSpot, Marketo, Pardot & CRM) – Remote

Position Type: Full-Time, Remote Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Marketing Automation Specialist to build, manage, and optimize automated marketing campaigns, email workflows, lead nurturing programs, and CRM automation.

This is a hands-on marketing operations role focused on turning marketing systems into measurable pipeline and revenue growth.

You'll work across:

• HubSpot, Marketo, Pardot, and other automation platforms
• Email marketing and nurture campaigns
• Lead scoring and lifecycle automation
• CRM integration and lead routing
• Audience segmentation and database management
• Campaign analytics and optimization

If you enjoy building scalable automation systems, improving conversion rates, and connecting marketing activity to sales outcomes, this role is a strong fit.

Marketing Automation & Workflows

• Build, launch, and optimize automated marketing workflows
• Create:
• Lead nurture campaigns
• Drip sequences
• Trigger-based automations
• Lifecycle workflows
• Re-engagement campaigns
• Develop and maintain lead scoring models
• Troubleshoot workflow logic, triggers, and automation errors
• Continuously improve automation performance and reliability

Email Marketing & Campaign Execution

• Build and execute campaigns using:
• HubSpot
• Marketo
• Pardot (Account Engagement)
• ActiveCampaign
• Klaviyo
• Create and optimize email sequences for different audiences and lifecycle stages
• Conduct A/B tests across:
• Subject lines
• Email copy
• Calls-to-action (CTAs)
• Send strategies
• Ensure emails are mobile-responsive, brand-consistent, and conversion-focused
• Monitor email deliverability and engagement performance

CRM, Lead Management & Sales Alignment

• Integrate marketing automation platforms with CRMs including:
• Salesforce
• HubSpot CRM
• Zoho CRM
• Build and maintain accurate lead routing and handoff workflows
• Ensure qualified leads reach sales teams quickly and correctly
• Improve marketing-to-sales alignment across the funnel
• Track campaign influence from initial engagement through opportunity and conversion

Lead Scoring & Audience Segmentation

• Build and optimize lead scoring based on:
• Engagement
• Behavior
• Demographics
• Lifecycle stage
• Buying intent
• Create targeted audience segments based on:
• Industry
• Persona
• Behavior
• Engagement
• Lifecycle stage
• Maintain clean and organized marketing databases
• Remove duplicate, inactive, and outdated records

Analytics & Reporting

• Track key marketing metrics including:
• Open rates
• Click-through rates
• Conversion rates
• Lead-to-opportunity conversion
• Pipeline contribution
• Revenue impact
• Build dashboards and reports using HubSpot, Marketo, Power BI, or Tableau
• Analyze campaign and workflow performance
• Provide actionable recommendations based on performance data

Marketing Operations & Optimization

• Identify opportunities to automate repetitive marketing processes
• Test new workflows, messaging, and audience strategies
• Improve campaign efficiency and scalability
• Support attribution and revenue reporting
• Maintain compliance with GDPR, CAN-SPAM, and CCPA
• Stay current with marketing automation trends and platform updates

Requirements

Must-Have Experience

• 2+ years of marketing automation or marketing operations experience
• Hands-on experience with at least one major marketing automation platform:
• HubSpot
• Marketo
• Pardot (Account Engagement)
• ActiveCampaign
• Experience building:
• Automated workflows
• Lead nurture campaigns
• Email campaigns
• Lead scoring models
• Audience segments
• Experience working with CRM systems and lead management workflows
• Strong understanding of:
• Email marketing
• Marketing operations
• CRM workflows
• Email deliverability
• Data management
• Strong Excel or Google Sheets skills
• High attention to detail and strong execution skills
• Strong written and verbal English communication
• Ability to work remotely during U.S. business hours

Nice to Have

• HubSpot, Marketo, or Pardot certifications
• Experience with Salesforce, HubSpot CRM, or Zoho CRM
• Experience in B2B SaaS, e-commerce, or growth marketing
• Familiarity with:
• Multi-touch attribution
• Revenue Operations (RevOps)
• Marketing analytics
• Funnel optimization
• Experience using Zapier, APIs, or third-party integrations
• Familiarity with Power BI or Tableau

Tools You May Use

• HubSpot
• Marketo
• Pardot / Account Engagement
• ActiveCampaign
• Klaviyo
• Salesforce
• HubSpot CRM
• Zoho CRM
• Zapier
• Excel / Google Sheets
• Power BI / Tableau
• API integrations

What Makes You a Strong Fit

• You think in systems, workflows, and automation
• You enjoy building processes that scale
• You understand how marketing automation impacts pipeline and revenue
• You're comfortable working across marketing and sales teams
• You use data to identify what's working and what needs improvement
• You catch workflow and data issues quickly
• You can manage multiple campaigns and automations simultaneously
• You focus on measurable outcomes, not simply launching campaigns

What a Typical Day Looks Like

You might start by reviewing active campaigns, workflow performance, lead routing, and email engagement metrics.

From there