Marketing Automation Specialist

We are seeking a detail-oriented Marketing Automation / Martech Specialist with 2–4 years of experience in marketing automation, Martech operations, or CRM execution. The ideal candidate will have hands-on experience with Cordial, strong knowledge of audience segmentation and campaign execution, and the ability to work with marketing, data, and technology teams.

Key Responsibilities

• Support the design and documentation of audience segmentation logic in partnership with data teams.
• Run basic SQL queries in Snowflake to validate audience counts, troubleshoot data issues, and ensure targeting accuracy.
• Build and configure modular email templates, including Cordial Sculpt blocks, reusable components, and dynamic personalization.
• Translate marketing business requirements into structured technical requirements and workflow documentation.
• Assist with building and maintaining customer journey templates and personalization frameworks for lifecycle campaigns such as Welcome, Post-Purchase, and Reactivation.
• Support campaign execution, QA, testing, and troubleshooting.
• Partner with IT and Data teams to validate integrations, triggers, data feeds, and data quality.
• Document processes, workflows, and best practices to improve platform adoption.
• Support Martech platform transitions and contribute to process improvements.
• Collaborate with Brand, Marketing, Data, and Technology teams to deliver effective campaigns.

Required Skills & Qualifications

• 2–4 years of experience in Marketing Automation, Martech Operations, CRM, or related areas.
• Hands-on experience with Cordial is required.
• Strong understanding of audience segmentation and targeting logic.
• Working knowledge of SQL and experience querying Snowflake.
• Experience with campaign execution, QA, personalization, and journey management.
• Strong documentation and process-management skills.
• Ability to translate marketing requirements into actionable technical and data requirements.
• Excellent communication and cross-functional collaboration skills.
• Detail-oriented, proactive, adaptable, and comfortable learning new platforms and processes quickly.