HubSpot Marketing Operations Manager

Job Description

Job Description

We are looking for a highly analytical, hands-on Marketing Operations Manager to own the architecture, performance, and integrity of our marketing systems.
This role is responsible for ensuring our HubSpot ecosystem is not only built correctly, but also functioning as a reliable engine for lead generation, routing, attribution, and revenue reporting.
This is a critical role in enabling scalable growth and providing confidence in our marketing performance. Responsibilities Core Responsibilities

• HubSpot Ownership & System Architecture
• Serve as the primary owner of HubSpot (Marketing Hub + CRM)
• Build and optimize workflows, forms, lists, and lifecycle stages
• Maintain scalable system architecture to support campaigns and growth
• Manage integrations with external platforms (PPC, SEO tools, call tracking, etc.)

• Own end-to-end lead routing logic and governance
• Ensure accurate assignment, follow-up, and visibility across teams
• Define and maintain lifecycle stages (MQL, SQL, etc.)
• Identify and resolve breakdowns in the funnel

• Establish and maintain attribution tracking (UTMs, source tracking, multi-touch)
• Build dashboards that connect marketing activity to pipeline and revenue
• Ensure data accuracy and consistency across reporting
• Partner with leadership and finance to validate performance metrics

• Maintain data hygiene standards across HubSpot
• Audit and clean legacy data, properties, and workflows
• Establish naming conventions and documentation
• Ensure compliance with data and privacy standards

• Partner with Demand Generation to support campaign execution in HubSpot
• QA tracking and conversion events for PPC/SEO vendors
• Ensure campaigns are set up for accurate measurement and optimization
• Troubleshoot issues impacting performance or reporting

• 5–8+ years in Marketing Operations, CRM management, or similar role
• Deep hands-on experience with HubSpot Marketing Hub and CRM systems
• Experience supporting demand generation and multi-channel campaigns

• Advanced knowledge of workflows, lead scoring, and segmentation
• Strong understanding of attribution models and tracking (UTMs, pixels, etc.)
• Experience with data analysis and reporting (HubSpot dashboards, Excel, BI tools)

• Systems thinker: understands how marketing, sales, and data connect
• Detail-oriented: spots issues before they become problems
• Proactive: doesn’t wait for something to break to fix it
• Collaborative: works cross-functionally with marketing, sales, and vendors

• Lead routing is accurate, consistent, and visible across teams
• Attribution is clear and trusted from first touch through revenue
• Campaigns launch with clean tracking and measurable outcomes
• Data is structured, reliable, and actionable
• Leadership has confidence in marketing performance reporting

• Full-Time Salaried Remote role within the United States
• 10% Travel to the corporate office in Bannockburn, IL
• Applicants must be legally authorized to work in the United States on a full-time basis without the need for current or future employer sponsorship