Vice President of Sales (United States)

Vice President of Sales — Regulated Consumer Products

Location: Remote (United States)

Compensation: $190,000 – $220,000 base + bonus and commission

Employment Type: Full-time

About the Company

We are a fast-growing manufacturer and marketer of hemp-derived cannabinoid products, built on a commitment to innovation, quality, and consumer experience. Our portfolio includes multiple in-house brands spanning fun, approachable products and premium extracts. We operate at the intersection of formulation, production, and brand — and we're focused on pushing the category forward.

About the Role

As Vice President of Sales, you will own the execution of our national sales strategy — building the systems, standards, and team that turn vision into predictable revenue. We're looking for a builder , not just a manager. Someone who can recruit and develop a best-in-class sales organization, install the machine, and own the number.

If you're only capable of talking, this role is not for you.

Key Responsibilities

Sales Operating System & Standards

• Build, own, and optimize the sales operating system in partnership with leadership
• Standardize how the team sells — shared process, pipeline discipline, and clear performance standards across every territory
• Identify gaps in coverage, accounts, and process, and close them systematically
• Adapt proven systems to the nuances of our industry, channels, and stage of growth
• Establish the metrics and forecasting models that make revenue predictable and coaching objective

Strategic Leadership

• Build and develop the sales leadership team that owns day-to-day execution
• Develop talent at every level and set the team up to win
• Recruit aggressively across leadership seats, open territories, and key roles
• Set the culture of accountability and buy-in across the sales organization

Sales Execution & Accountability

• Own the operating rhythm: forecasts, pipeline reviews, quota attainment, and performance management through your leadership layer
• Own the number — national revenue targets across wholesale, distribution, and retail channels
• Make data-driven territory, account, and people decisions using CRM and sales intelligence tools

Industry & Market

• Learn our channel deeply — specialty retail, distributors, wholesale — and stay ahead of regulatory and competitive shifts
• Other duties as assigned

Qualifications

• 5+ years of sales leadership with a track record of building — not inheriting — the systems behind a scaled sales organization: quota models, coaching frameworks, and performance standards you can show on paper
• Proven leader of leaders: has built and managed through a leadership layer — developing managers, not just reps — in a scaled, multi-territory sales organization
• Experience in hemp, cannabis, beverage-alcohol, or other regulated or distribution-heavy industries strongly preferred; deep retail and wholesale fluency
• Low-ego learner: masters the nuances of our industry before installing solutions — adapts proven systems rather than forcing the business into old ones
• Data-driven operator comfortable in CRM and analytics tools; balances big-picture strategy with hands-on execution
• Must be 21 or older , eligible to work in a regulated product industry, and able to travel as needed
• Models the logic behind decisions — quota design, territory math, capacity planning — so choices are built on data rather than gut

Key Performance Indicators

• New accounts opened
• Qualified meetings scheduled
• Monthly sales growth
• Distribution gains
• SKU placements per account
• Account activation rate
• CRM compliance and activity levels