Senior Director of Product Management

Role Description

We are seeking a Senior Director of Marketing OS & Lead Generation Suite to own and scale one of the most critical product pillars at HighLevel. This leader will define the vision, strategy, and execution across our end-to-end lead generation and marketing operating system, ensuring our customers can attract, capture, nurture, and convert leads seamlessly. This role sits at the intersection of product, growth, and platform strategy, and will oversee a broad and highly integrated portfolio of tools that power the full customer acquisition lifecycle.

Product Scope

• Lead Capture & Conversion: Funnels & Websites, Funnel AI, Forms, Surveys, Quizzes, QR Codes, Chat Widget, Countdown Timers, Funnel Widgets
• Traffic & Acquisition: Digital Ads, SEO, AEO, GEO, Online Listings, Google Business Profile (GBP), Domains, URL Redirects
• Engagement & Nurture: Email Marketing, Email AI, Social Planner, Blogs, Reputation Management, Notifications
• Growth & Monetization: Affiliate Manager, Loyalty & Referral Programs
• Brand & Content Systems: Template Library, Brand Boards, Media Storage, Webinar
• Data, Analytics & Tracking: Dashboards, Reporting, Analytics, External Tracking
• Emerging Experiences: Vibe and next-gen AI-driven marketing workflows

Key Responsibilities

• Vision & Strategy:
  • Define and own the long-term vision for HighLevel’s Marketing OS and Lead Generation ecosystem
  • Identify opportunities to unify fragmented tools into a cohesive, AI-powered growth platform
  • Drive product strategy that increases lead volume, conversion rates, and customer ROI
• Product Leadership:
  • Lead a group of product managers and cross-functional teams across multiple product lines
  • Ensure tight integration across all surfaces to deliver a seamless user experience
  • Prioritize investments across a large surface area with clear ROI and customer impact
• Growth & Monetization:
  • Partner with Growth, Sales, and Customer Success to drive adoption of core lead gen tools
  • Expansion revenue across the suite
  • Measurable improvements in customer acquisition performance
  • Develop packaging and positioning strategies for bundled and standalone offerings
• AI & Automation Innovation:
  • Embed AI across the ecosystem (Email AI, Funnels AI, Vibe, etc.) to create autonomous marketing workflows
  • Lead the transition from tools to intelligent systems that execute for the customer
• Platform & Ecosystem Thinking:
  • Ensure all products operate as part of a unified Marketing OS, not standalone features
  • Drive extensibility through APIs, integrations, and ecosystem partnerships
  • Collaborate with other platform leaders (CRM, Payments, Conversations, etc.)
• Data & Performance Ownership:
  • Establish and track core metrics: Lead generation volume & quality, Conversion rates across funnels, Campaign performance (ads, email, SEO), Customer ROI and LTV impact
  • Build feedback loops using analytics and reporting to continuously optimize performance
• Cross-Functional Leadership:
  • Work closely with Engineering, Design, Marketing, Sales, and Support
  • Align stakeholders around roadmap priorities and platform direction
  • Act as a key executive voice for this product pillar internally and externally

Qualifications

• 10+ years of experience in product management, growth, or marketing technology
• Proven track record leading large, complex product portfolios or platforms
• Deep expertise in lead generation, digital marketing, and conversion systems
• Experience with tools such as: Funnels / landing pages, Paid ads platforms, Email marketing & automation, SEO / local SEO
• Strong understanding of SMB and agency needs (preferred)
• Experience integrating or building AI-driven product experiences
• Demonstrated ability to lead senior ICs and managers across multiple teams
• Highly data-driven with strong business and monetization acumen

What Success Looks Like

• HighLevel becomes the default Marketing OS for agencies and SMBs
• Customers can launch and optimize end-to-end lead generation systems in minutes
• Significant increases in lead volume generated through the platform
• Conversion rates across funnels and campaigns
• Adoption of AI-powered workflows
• A unified, extensible platform that replaces multiple point solutions

Why This Role Matters

This is one of the most strategic leadership roles at HighLevel. You will directly shape how millions of businesses acquire and grow customers, while defining the future of AI-powered marketing platforms.

Equal Employment Opportunity Information

The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.