HCC Family and Physician Liaison

Overview

Educate. Advocate. Drive Meaningful Hospice Referrals.

We are seeking a Hospice Care Consultant - Physician and Family Liaison to join our team. Reporting directly to the AVP of Business Development, you will focus on building strong relationships with physician practices, nurse practitioners, and their support teams to drive early and appropriate hospice referrals. You will serve as a brand ambassador, educating referral sources on hospice services while ensuring patients and families receive compassionate care.

Key Responsibilities:

• Execute consultative selling strategies to develop sustainable relationships with physicians, nurse practitioners, and healthcare decision-makers.
• Develop, implement, and evaluate strategic marketing and referral plans to meet budgeted admissions, census, revenue, and growth goals.
• Collaborate with clinical and operational teams to support hospice programs and ensure quality patient care.
• Represent the company at community events, physician offices, and professional meetings to promote hospice services.
• Educate healthcare providers, patients, and families about hospice benefits, clinical outcomes, and care services through presentations, in-services, and one-on-one meetings.
• Track referrals, admissions, and compliance with corporate, local, and federal regulations.
• Assist with physician and public education programs to increase community outreach.

About You

Qualifications:

• Bachelor's degree in business, marketing, communications, or related field preferred; or equivalent experience.
• Minimum 2 years of experience in physician referral development, healthcare marketing, or sales.
• Proven track record of successfully developing relationships with physicians and nurse practitioners.
• Knowledge of hospice, community resources, and patient-centered care practices.
• Strong consultative marketing, communication, and organizational skills.

Skills & Competencies:

• Excellent verbal and written communication skills with diverse audiences.
• Strong relationship-building and networking skills within healthcare communities.
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and data systems.
• Ability to manage multiple priorities and work independently in a fast-paced environment.
• Sensitivity to the needs of terminally ill patients and their families.

Licenses & Certifications:

• Valid driver's license and automobile liability insurance coverage.

We Offer

Benefits for All Associates (Full-Time, Part-Time & Per Diem):

• Competitive Pay
• 401(k) with Company Match
• Career Advancement Opportunities
• National & Local Recognition Programs
• Teammate Assistance Fund

Additional Full-Time Benefits:

• Medical, Dental, Vision Insurance
• Mileage Reimbursement or Fleet Vehicle Program
• Generous Paid Time Off + 7 Paid Holidays
• Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
• Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
• Free Continuing Education Units (CEUs)
• Company-paid Life & Long-Term Disability Insurance
• Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

Apply Today:
If you are a motivated, compassionate professional with a proven ability to build physician and community relationships, submit your application now and start your journey with our team.


Legalese

• This is a safety-sensitive position
• Employee must meet minimum requirements to be eligible for benefits
• Where applicable, employee must meet state specific requirements
• We are proud to be an EEO employer
• We maintain a drug-free workplace

Location

Gentiva Hospice

Our Company

At Gentiva, it is our privilege to offer compassionate care in the comfort of wherever our patients call home. We are a national leader in hospice care, palliative care, home health care, and advanced illness management, with nearly 600 locations and thousands of dedicated clinicians across 38 states.

Our place is by the side of those who need us - from helping people recover from illness, injury, or surgery in the comfort of their homes to guiding patients and their families through the physical, emotional, and spiritual effects of a serious illness or terminal diagnosis.

Our nationwide reach is powered by a family of trusted brands that include:

• Hospice care: Gentiva Hospice, Emerald Coast Hospice Care, Heartland Hospice, Hospice Plus, New Century Hospice, Regency SouthernCare, SouthernCare Hospice Services, SouthernCare New Beacon
• Palliative care: Empatia Palliative Care, Emerald Coast Palliative Care
• Home health care: Heartland Home Health
• Advanced illness management: Illumia Health

With corporate headquarters in Atlanta, Georgia, and providers delivering care across the U.S., we are proud to offer rewarding careers in a collaborative environment where inspiring achievements are recognized - and kindness is celebrated.