Senior Director of Growth

Owning Meta acquisition performance for a portfolio of DTC wellness brands, the full-time Senior Director of Growth will manage account structure, testing, budget pacing, and day-to-day optimization to drive new-customer growth in a remote setting. Key responsibilities Oversee day-to-day Meta prospecting and retargeting, ensuring accountability for new-customer volume and efficiency Design and implement structured testing frameworks across various campaign elements to optimize performance Collaborate with Creative and Analytics teams to enhance campaign strategies and improve measurement and reporting Required qualifications 5-8+ years of relevant experience in Meta buying for consumer brands Proven hands-on experience in building and optimizing campaigns Strong analytical skills with the ability to interpret performance data and attribution gaps Experience in designing and executing effective testing frameworks Familiarity with AI tools for analysis and reporting in media buying