Vice President, Demand Generation

Vice President, Demand Generation

Iterable is the leading AI-powered customer engagement platform that helps leading brands create dynamic, individualized experiences at scale. Our platform empowers organizations to activate customer data, design seamless cross-channel interactions, and optimize engagement—all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.

Our success is powered by extraordinary people who bring our core values—Be an Owner, Growth Mindset, Run as One, Transparency—to life. We foster a culture of innovation, collaboration, and inclusion, where ideas are valued and individuals are empowered to do their best work. That's why we've been recognized as one of Inc's Best Workplaces and Fastest Growing Companies, and were recognized on Forbes' list of America's Best Startup Employers in 2022. Notably, Iterable has also been listed on Wealthfront's Career Launching Companies List and has held a top 10 ranking on the Top 25 Companies Where Women Want to Work.

With a global presence—including offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwide—we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let's shape the future of customer engagement together!

What We're Looking For

We're looking for a VP, Global Demand Generation to own the full revenue marketing engine – driving predictable pipeline growth, accelerating deal velocity, and ensuring operational excellence across the marketing organization.

This leader will be accountable not only for demand generation outcomes, but also for the systems, data, and insights that power them. You'll oversee global demand programs (field, ABM, campaigns, paid, and digital) alongside Marketing Operations and Analytics – bringing rigor to forecasting, clarity to performance, and scalability to how we grow.

Reporting to the CMO, you'll be a core member of the marketing leadership team and a key partner to Sales, RevOps, Finance, Product Marketing, and Brand. You'll balance near-term pipeline goals with long-term system health, while introducing bold, differentiated programs that break through in a competitive market.

What You'll Own

• Own the global revenue marketing strategy and outcomes
• Define and lead the end-to-end demand generation strategy aligned to company growth goals, ICPs, and GTM priorities
• Translate revenue targets into measurable demand plans, forecasts, and investment strategies
• Partner closely with Sales leadership on pipeline planning, account coverage, and forecast accuracy
• Drive accountability for pipeline creation, progression, and conversion across segments and regions
• Lead and scale demand generation programs
• Field & Event Marketing: Design regional and executive programs that accelerate enterprise deal velocity
• ABM: Lead a focused, sales-aligned account-based motion across priority segments
• Integrated Campaigns: Drive cohesive, multi-channel campaigns that connect brand to pipeline
• Paid Media & Digital: Own global paid and digital strategy across search, social, display, and emerging channels
• Webinars & Virtual Programs: Build scalable digital programs that generate pipeline and extend thought leadership
• Own Marketing operations and analytics
• Lead Marketing Operations, including marketing tech stack, data infrastructure, campaign execution, and process optimization
• Establish clear definitions, measurement frameworks, and attribution models in partnership with RevOps and Finance
• Drive forecasting rigor, budget allocation, and ROI visibility across all marketing investments
• Build a best-in-class marketing analytics function that delivers actionable insights on pipeline performance, conversion, and efficiency
• Ensure data quality, governance, and seamless integration across systems
• Operate with rigor and credibility
• Inspect performance regularly, optimizing programs and spend based on impact and efficiency
• Communicate pipeline health, forecasts, insights, and tradeoffs clearly to executive leadership
• Bring a systems-thinking approach to scaling demand, balancing experimentation with repeatability
• Build and lead a high-performing team
• Lead, coach, and scale a global team across multiple demand functions
• Clarify ownership, priorities, and success metrics for all team members

What You Bring

• 12–18+ years of experience in B2B SaaS demand generation or revenue marketing roles
• Proven track record of owning pipeline in mid-market and enterprise contexts
• Deep experience across field marketing, ABM, integrated campaigns, and paid media
• Strong operational mindset, comfortable with martech stacks, forecasting, attribution, and performance metrics
• High credibility with Sales, Finance, and executive stakeholders; strong cross-functional leadership
• Ability to balance strategic thinking with operational excellence and execution
• Demonstrated ability to invent creative programs that break through competitive noise
• Experience leading and scaling high-performing global teams
• Clear, executive-level communicator capable of simplifying complex tradeoffs

Perks & Benefits

• Paid parental leave
• Competitive salaries, meaningful equity, & 401(k) plan
• Medical, dental, vision, & life insurance
• Community Impact Days
• Fertility & Adoption Assistance
• Paid Sabbatical
• Flexible PTO
• Monthly Employee Wellness allowance
• Monthly Professional Development allowance
• Pre-tax commuter benefits
• Complete laptop workstation

The US base salary range for this position at the start of employment is $252,000 - $315,000. Within this range, individual pay is determined by specific US work location, as well as additional factors, including job-related skills, experience, relevant education or training, and internal equity considerations.

Please note that the range listed above reflects only base salary. The total compensation package includes variable pay (where applicable), equity, plus a range of benefits, including medical, dental, vision, and financial. In addition, we offer perks such as generous stipends for health & fitness and learning & development, among others.

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