Associate Creative Director - Brand (Alani)

Job Description

Job Description

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®— an everyday hustler with the essential energy to aim high, and go the extra mile wherever your goals take you.

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re ALANI NU® — confident, colorful, and bringing main-character energy to every moment.

SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re ROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise.

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Together, we’re Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team.

At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.

And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement.

This is the future of modern energy. This is Celsius.

Ready to take your career to the next level? Join our team and redefine what it means to be energized.

This is an ‘in office’, full time position at the Celsius HQ in either Louisville, Kentucky OR Boca Raton, Florida.

Responsibilities

• Own and evolve the Alani Nu brand identity across packaging, POS, events, merchandise and campaign storytelling, delivering best-in-class creative that is both highly competitive and culturally relevant
• Collaborate with the Brand Design Lead, Brand Studio to lead creative execution across all major campaign and innovation launches, from initial concept to final rollout
• Concept and direct brand photoshoots from early treatments, visual direction an concept sketches to on-set art direction and post-production polish
• Provide clear direction and actionable feedback to Designers, Production Artists, Art Directors and Copywriters to ensure creative excellence across all channels
• Manage and mentor design and copy team members, delegating tasks and guiding day-to-day creative executions
• Guide the development of brand copy and messaging – shaping headlines, campaign language and storytelling to ensure verbal tone aligns with Alani Nu brand voice and overall creative goals
• Collaborate cross-functionality with innovation, digital, ecommerce, marketing, social and project management teams to bring new ideas to market and elevate existing work
• Oversee and develop print-ready packaging and label designs, encouraging evolution while maintaining brand cohesion
• Lead creative quality control across packaging, POS and product visualizations, working closely with production, CG and external vendors to review and approve assets for print and digital
• Develop moodboards, sketches and visual references to clearly communicate creative direction and align teams
• Present and pitch creative ideas internally, pushing the brand into new visual and cultural territories relevant to Alani Nu’s identity
• Write detailed creative briefs and manage external creative partners or freelancers as needed
  Champion consistent execution across all brand touchpoints, ensuring cohesion of voice, tone and visual systems
• Contribute hands-on creative support as needed, bringing strong storytelling, layout, typography and illustration skills to the work
• Bring strong visual storytelling, layout and illustration skills to hands-on work when needed
• Operate with urgency and agility – comfortable navigating ambiguity, shifting timelines and fast paced workflows
• Balance creative vision with business priorities, managing multiple projects, people and deliverables concurrently without compromising quality
• Stay current on design trends, cultural shifts and the broader beverage landscape to inform ongoing creative evolutions
• Model ownership, accountability and initiative across all workstreams.
• Continuously explore new tools and techniques to enhance design, typography, composition and storytelling abilities for both you and your team
• Proficient in applying AI tools (Chat GPT, Midjourney, etc.) to enhance creative workflows, accelerate concepting and unlock new modes of expression
• 3D / CGI experience a plus but not required

Requirements

• Portfolio Required : Please include a link to your portfolio in your resume, showcasing relevant brand and campaign work
• 7+ years of experience in visual design within an agency or in-house creative team
• Proven leadership and team management experience across design and copy disciplines
• Expertise in Adobe Creative Suite; proficiency in Microsoft tools, and familiarity with Figma or other digital platforms a plus
• Deep understanding of brand systems, hierarchy and creative execution at scale
• Advanced layout, packaging, illustration, color theory and typography skills
• Conceptual thinker with a strong ability to translate strategy into visually compelling, on-brand storytelling
• Experience with digital-first design and a solid understanding of UX/UI best practices
• Meticulous attention to detail and ability to uphold high-quality standards across multiple workstreams
• Highly collaborative, excellent communicator with strong presentation skills
• Proven ability to inspire, support and co-create with team members to produce exceptional creative work
• Comfortable working under pressure and consistently delivering high-quality results on tight deadlines
• Open, thoughtful and constructive in giving and receiving feedback
• Exceptionally organized, accountable and self-motivated with excellent time management
• Proficient in applying AI tools (Chat GPT, Midjourney, etc.) to enhance creative workflows, accelerate concepting and unlock new modes of expression
• 3D / CGI experience a plus but not required

Benefits

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors, such as work location, job-related knowledge, skills, qualifications, and experience. Celsius is a total rewards company. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

Celsius Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. We believe strongly in fostering a safe, fair and respectful work environment. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please reach out to View email address on us.fitly.work.

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.