Growth Marketing Associate

About the role At Thatch, we’re building a new way for modern businesses to offer great health benefits. We’re taking a unique approach in a legacy space, with backing from some of the world’s top investors (a16z, Index Ventures, Google Ventures, General Catalyst) and a team of top performers from companies like Stripe, Rippling, Ramp, Brex, and Shopify. We’re looking for a Growth Marketing Associate to join our team and help accelerate our go-to-market efforts. The ideal candidate is data-driven, creative, and eager to experiment with new strategies to drive demand, engagement, and conversion. As a key member of the marketing team, you’ll play a vital role in optimizing our acquisition funnel, running paid/unpaid campaigns, and driving performance across various channels. You’ll work closely with sales, product marketing, and demand gen to expand our reach, generate high-quality leads, and contribute to revenue growth. This is a highly cross-functional, fully remote role that requires strong analytical skills, creativity, and a passion for continuous experimentation and improvement. What you'll do Support Growth Initiatives: Execute and optimize multi-channel marketing campaigns (brand, events, webinars, social, affiliates, CRO, automated outbound, and more) to generate leads and drive conversions. Analyze Performance: Monitor key marketing metrics (CAC, LTV, conversion rates, etc.), identify trends, and provide data-driven insights to improve performance. Content & Messaging: Help develop compelling messaging, ad copy, and landing pages to enhance campaign performance. Test & Iterate: Run A/B tests across channels, optimizing creatives, audiences, and messaging to maximize ROI. Collaborate Cross-Functionally: Work with sales, product, and design teams to align marketing efforts with company objectives. Background we're looking for 3-4 years of experience in growth, digital, or performance marketing (preferably in B2B SaaS or healthtech). Strong analytical skills with experience in marketing metrics, reporting, and data visualization. Experience with marketing tools such as Salesforce, ActiveCampaign, Mixpanel, Google Analytics. Strong copywriting skills and ability to craft compelling marketing assets. Comfortable working in a fast-paced startup environment with a test-and-learn mindset. Experience we’d be particularly excited about Experience in health benefits, insurance, or fintech. Familiarity with SQL or data analytics tools. Previous experience in a high-growth startup. What to expect We interview rigorously based on integrity, talent, and drive; the trust we display in our teammates from day 1 is a reflection of the confidence we have in this process. We aim to evaluate the things you’ll be doing every day as best we can, and we move quickly. Here’s what to expect: 30 minute video meeting to talk through your background and interest in Thatch 30 minute video meeting with the hiring manager to dive deeper into your experience and the role 30 minute video meeting to meet 2-3 members of the team 30 minute video meeting with our founders to discuss your approach to culture and our operating principles About Thatch We’re a fully distributed early stage company using technology to change the way America does healthcare. We’re a happy, friendly, high-velocity team. You can read more on Thatch here. #J-18808-Ljbffr