Business Development Associate

Job Description

Job Description

Description:

The Business Development Associate is a part of the Business Development team and is responsible for implementing the strategic sales plans for all non-summer programs, including:

• Outdoor School Programs
• Group and Family Retreats
• Team Building
• East Valley Ranch

Success in this role is measured by the ability to effectively promote and sell the Frost Valley experience to schools, groups, and families. The Associate will focus on proactive customer outreach, lead generation, and relationship management to ensure that non-summer programs meet or exceed departmental revenue goals. The Business Development Associate is expected to uphold the highest standards of professionalism and service, supporting the mission of the Business Development Department, the YMCA, and Frost Valley as a whole—while meeting the expectations of both staff and guests.

• Proactively identify and pursue new business leads, focusing on creative revenue streams and aligning with Frost Valley’s strategic goals.
• Convert leads into successful bookings through strategic sales efforts and compelling communications.
• Engage in email outreach, phone calls, and research to uncover new business opportunities.
• Promote Frost Valley programs by representing the organization at camp fairs and community events.
• Monitor sales leads and conversion rates to ensure effectiveness and identify areas for improvement.
• Work closely with the marketing team to target new demographics and develop strategies for attracting new users.
• Implement recruitment and communication strategies to re-engage past guests, nurture leads, and explore new business growth areas.
• Maintain flexibility with work hours and be willing to travel as needed to support sales initiatives.
• Ensure that all activities align with Frost Valley’s mission and values of respect, responsibility, caring, honesty, community, diversity, stewardship, and inclusion.

Exciting Perks: Medical, dental and vision effective the first of the month after completing 60 days of employment; company paid holidays and sick time, biweekly PTO accruals, free access to onsite gym, free meals during work hours, 403(b) Smart Savings account accessible immediately upon hire, company paid life insurance and long term disability, additional voluntary insurance options such as short term disability and pet insurance

QUALIFICATIONS:

• Must be 21 years of age or older
• Bachelor’s degree in a related field or equivalent work experience or minimum of two years working in sales, marketing or customer service industries
• Experience or knowledge of the hospitality or camp industry is preferred
• Proven success with group recruitment and revenue generation
• Strong customer service background
• Experience with or the ability to quickly master: Google Workspace, Camp Brain, and Salesforce
• Possess excellent communication and organizational skills
• Be a strong leader and be able to work well with a team of others
• Be able to multitask and handle pressure well
• Must have a valid drivers license and reliable transportation

WORK ENVIRONMENT & PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:

• Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust.
• The noise level in the work environment is usually moderate.
• May require long periods of time sitting.

REASONABLE ACCOMMODATIONS STATEMENT:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

FROST VALLEY IS AN EQUAL OPPORTUNITY EMPLOYER

RATE OF PAY: $16/hour + percentage based commission

Estimated annual salary: $60,000 - $90,000

This position is remote, but is required to be onsite at Frost Valley for 2 annual meetings.