Senior Director, Marketing Operations & Technology

Role Description

The Senior Director, Marketing Operations & Technology will build and lead the operational backbone of the marketing function. This role is responsible for establishing the processes, planning discipline, performance management, and technology-enabled operating model required to scale marketing effectively and align activity to pipeline and revenue outcomes.

This leader will partner closely with Marketing leadership, Rev Ops / Sales Ops, Finance, IT, and Business Systems to ensure marketing operates with clear priorities, strong execution discipline, and reliable performance visibility.

• Build and run the planning and operating cadence for the marketing function, including annual planning, quarterly priorities, KPI reviews, and leadership working rhythms.
• Partner with the marketing leadership team to translate strategy into measurable plans, priorities, and execution roadmaps.
• Partner with Finance and Marketing leaders to support the marketing budget planning, investment trade-offs, and performance visibility.
• Build, scale, and lead a high-performing Marketing Operations function supporting planning, performance management, program governance, and execution.
• Establish a clear performance framework, including KPIs, reporting structure and accountability across the marketing.
• Drive program governance and execution discipline to improve speed, coordination, and accountability across campaigns and initiatives.
• Partner with Rev Ops / Sales Ops and Marketing leaders to define KPI governance, funnel metrics, and performance visibility.
• Drive the use of performance insights to inform decisions on spend allocation, program mix, and strategic priorities.
• Translate data into actionable recommendations for the CMO and leadership team.
• Own the marketing technology roadmap in partnership with IT, Business Systems, and Rev Ops / Sales Ops.
• Improve adoption, governance, and business value of platforms across the marketing ecosystem.

Qualifications

• Bachelor’s degree in Marketing, Business, Operations, Communications, or a related field.
• 12+ years of leadership experience in Marketing operations, Revenue operations, Marketing strategy, Business operations, or a related commercial operations environment.
• Deep expertise in B2B SaaS / enterprise marketing environments with a strong understanding of pipeline, funnel management, campaign operations, martech, and performance measurement.
• Proven ability to build and run operating models at scale, including planning cadences, KPI frameworks, and execution discipline across complex, cross-functional organizations.
• Demonstrated experience acting as a senior operational partner to a CMO or business leader, translating strategy into priorities, governance, and measurable execution.
• Strong consulting-style problem solving and structured thinking, with the ability to simplify complexity, drive prioritization, and bring rigor to fast-changing environments.
• Strong business and financial acumen with the ability to connect marketing activity to pipeline, ROI, and strategic investment decisions.
• Track record of building and leading high-performing, cross-functional teams, including establishing new capabilities or scaling functions.
• Credible executive presence, with the ability to influence and align senior stakeholders across CMO, Finance, IT, RevOps, Product, and Sales.
• Strong understanding of marketing and sales technology ecosystems, with the ability to partner on systems and data strategy.

Benefits

• Flexible vacation and Kinaxis Days (company-wide days off)
• Flexible work options
• Physical and mental well-being programs
• Regularly scheduled virtual fitness classes
• Mentorship programs, training, and career development
• Recognition programs and referral rewards
• Hackathons