Senior Director, Marketing Operations

Role Description

We are looking for a Senior Director, Marketing Operations to own the global marketing operating model that connects strategy to execution across campaigns, launches, media, lifecycle, and critical business initiatives (retail, DTC, commercial, membership). This role is the “COO of Marketing,” responsible for planning, ways of working, and cross‑functional alignment so Oura delivers exceptional, on‑brand work on time and on budget at global scale.

• Design and evangelize the Global Marketing Operations Program
• Create, communicate, and continuously improve a global operations program that ensures our marketing work is high quality, on time, and on budget, and matches the Oura brand experience across markets and channels.
• Own the marketing operating model and ways of working
• Build consistent, coordinated processes across the entire Marketing organization (including agencies and contractors) that connect strategy and execution: planning rhythms, intake and prioritization, tiering frameworks, creative review/approval, and launch governance.
• Lead planning and launch orchestration
• Partner with Product Marketing, Integrated Marketing, Creative, Comms, and Commercial to lead annual and in‑year planning for campaigns, product and feature launches, and key business initiatives. Ensure there is a single, realistic roadmap and calendar that Marketing can execute against.
• Drive cross‑functional alignment and change leadership
• Take vague operating‑model problems (e.g., “creative review is inconsistent,” “launches feel last‑minute”), frame them crisply, align senior stakeholders on decisions and decision‑rights, and drive implementation and adoption across teams.
• Partner with Finance on investment governance
• Work with FP&A to connect the marketing roadmap and production investment choices to business outcomes. Provide visibility into where we are investing, how we are pacing vs. plan, and how learnings should inform future spend and focus.
• Lead and develop the Marketing Ops team
• Manage and mentor a team of ~10 marketing ops specialists (e.g., Project Managers, Producers and Program Managers), creating a strong culture of clarity, reliability, and service to the broader org.
• Support performance tracking and continuous improvement
• Partner with analytics and channel leads to support tracking, analyzing, and reporting on marketing department and campaign‑specific performance metrics, and use these insights to refine processes and planning.

Qualifications

• 15+ years in global marketing operations, marketing strategy & operations, or related fields, with experience in high‑growth, fast‑paced environments.
• Proven ability to establish systems and processes in dynamically scaling organizations and to see them through from design to adoption.
• Excellent communication and interpersonal skills; able to influence and collaborate effectively across all levels, including senior executives and external partners.
• Experience working closely with brand, creative, product marketing, growth/media, retail, and production teams, with a strong appreciation for creative quality.
• Demonstrated strength in partnering with Finance (FP&A) on budgeting, forecasting, and investment decisions.
• Track record of taking ambiguous, cross‑functional problems, framing them clearly, identifying a path forward, and driving initiatives over the finish line.
• Proven people‑leadership experience managing and developing high‑performing teams.

Benefits

At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health.

• Competitive salary and equity packages
• Health, dental, vision insurance, and mental health resources
• An Oura Ring of your own plus employee discounts for friends & family
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
• Paid sick leave and parental leave
• Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.
• Region 1 $232,050 - $273,000
• Region 2 $212,500 - $250,000
• Region 3 $191,250 - $225,000
• A recruiter can determine your Region based on your US location.