Principal Business Development Manager - Tech, Amazon Publisher Monetization
$193.7k - $262kAmazon Locker
Description
Amazon Publisher Monetization Device Ads team is responsible for developing and delivering a suite of demand products that enable advertisers to buy media across our networks of publishers and devices. As our business expands, we are introducing new ad capabilities, inventory supply and measurement technologies that span multiple teams within Amazon. As our business expands, we are introducing new ad capabilities, inventory supply and measurement technologies that span multiple teams within Amazon.
Join Amazon's Publisher Monetization team as a Principal Tech Business Developer where you'll shape the future of device advertising by identifying new opportunities and scaling advertiser growth across our publisher networks. You'll work in an entrepreneurial environment within a large company—experimenting, learning fast, and driving real impact through cross-functional collaboration with sales, product, and engineering teams. This role offers the chance to influence strategy at the organizational level while building sustainable business models in a rapidly evolving advertising landscape.
Key job responsibilities
• Develop and execute business plans focused on demand generation and adoption strategies, working closely with stakeholders across sales, product, finance, and engineering teams
• Identify and implement innovative strategies to drive business growth, efficiency, and scale within the device display advertising business
• Define business goals based on market segmentation and customer insights, then establish mechanisms to track adoption and optimize sales execution
• Lead cross-functional collaboration to address customer needs, refine product offerings, and achieve revenue targets in partnership with sales, marketing, product, and program teams
• Prepare and present regular business reviews that communicate roadmap updates, strategic inputs, performance metrics, and financial results to senior leadership
A day in the life
In this role, you'll focus on developing and executing business plans that drive demand generation and adoption of our advertising solutions. You'll be reviewing market insights and customer feedback, then move into cross-functional meetings with sales, product, and engineering teams to align on strategic priorities. Spend time analyzing business metrics to understand customer acquisition trends, then shift to preparing materials for leadership reviews that showcase roadmap updates and financial performance. You'll also work on refining go-to-market strategies based on real-world feedback from our sales teams and customers, ensuring our advertising offerings meet evolving market needs. You'll have the opportunity build relationships with senior stakeholders and collaborate on innovative strategies that help drive business growth and efficiency.
About the team
We're a collaborative team focused on delivering advertising solutions that enable publishers and advertisers to succeed across multiple platforms and devices. Our vision is to create seamless, scalable advertising capabilities that drive meaningful results for our customers. You'll work alongside talented professionals in sales, marketing, product, and engineering who are committed to experimenting, learning quickly, and scaling solutions that matter. Together, we serve advertisers of all sizes—from emerging businesses to Fortune 1000 companies—helping them reach their target audiences effectively.
Basic Qualifications
Bachelor's degree
7+ years of professional or military experience
7+ years of developing, negotiating and executing business agreements experience
Experience developing strategies that influence leadership decisions at the organizational level
Experience in Go-To-Market, Business Development, Sales, or Consulting
Preferred Qualifications
Experience as a founder or executive focused on related segments, or as a practice leader or business unit owner
Experience selling to Fortune 1000 or Global 2000 organizations
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at .
USA, CA, Sunnyvale - 193,700.00 - 262,000.00 USD annually
USA, MA, Boston - 176,100.00 - 238,200.00 USD annually
USA, NY, New York - 193,700.00 - 262,000.00 USD annually
USA, WA, SEATTLE - 176,100.00 - 238,200.00 USD annually
$173k - $307k
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