Sales Manager, Life Safety

Why join AVIRE? Join a company that’s winning. AVIRE is a market leader in Life Safety communication solutions, powered by the trusted RATH® brand, the industry standard for two-way communication and area of refuge systems. With a history of sustained growth, a commitment to innovation and a reputation for solving critical life safety challenges, AVIRE is investing in the future and looking for a commercially driven sales leader to accelerate growth and take competitive share. We are looking for a hands-on leader who can translate strategy into disciplined field execution. You will lead a multi-channel sales organization consisting of Account Managers, Strategic Account Managers and Territory Sales Representatives. You will build the team’s capability to grow core business, expand adoption of new solutions, win competitive conversions and develop untapped opportunities across the customer base. What you will do: In this role, you will own Life Safety sales performance and lead your team to deliver profitable, above-market growth. You will establish clear priorities, strengthen sales discipline and stay close to customers and the field. Approximately 50% of your time will be spent traveling and working alongside the team to coach execution, advance strategic opportunities and deepen customer relationships. Lead and elevate a high-performing sales team Lead, coach, mentor and develop Account Managers, Strategic Account Managers and Territory Sales Representatives Set clear territory, account, revenue, profit, pipeline and activity expectations aligned with business priorities Create consistent operating rhythms for one-on-ones, pipeline reviews, forecast calls, account planning and performance management Develop the team's consultative selling, technical product knowledge, code awareness and competitive selling capabilities through structured coaching and frequent field development Build a culture of ownership, customer focus, collaboration and competitive intensity Drive revenue, profit and market share growth Develop and execute the Life Safety sales strategy across core accounts, strategic accounts, territories and channels Deliver sales and profitable growth objectives through deeper account penetration, cross-selling, new product adoption and disciplined pricing execution Direct the team to identify, prospect and win new customers and competitive conversions that expand market share Establish competitive selling strategies, monitor competitor activity and coach the team on winning competitive conversions that expand market share and displace incumbent solutions Ensure Strategic Account Managers develop and execute enterprise-level growth plans for high-value, complex and multi-location customers Ensure Territory Sales Representatives create demand and generate qualified opportunities Establish and manage prospecting activity standards, opportunity generation targets and pipeline creation expectations across the sales organization to ensure a consistent flow of qualified opportunities Personally engage in priority pursuits, executive customer relationships and critical negotiations where leadership involvement accelerates results Build a predictable, data-driven sales engine Maintain a healthy, accurately staged pipeline with sufficient coverage to support current and future growth objectives Drive reliable forecasting through rigorous opportunity inspection, clear next steps and active risk management Ensure complete, accurate and timely account, contact, opportunity, activity and forecast data within CRM Use CRM, Power BI and market insights to prioritize resources, identify whitespace, monitor conversion and improve sales productivity Translate market trends, customer feedback and competitive intelligence into clear actions for the team and commercial organization Create demand and strengthen customer value Build relationships with key customers, distributors, end users and other influencers across the ecosystem Coach the team to serve as trusted advisors who connect customer needs with solutions that address business and application challenges Partner with Marketing, Customer Experience, Technical Support and product leadership to execute growth initiatives and delvier a strong customer experience Align with market development resources to convert code, specification and demand-generation activity into qualified sales opportunities Performance Objectives Sales and profit objectives are consistently achieved or exceeded at above-market growth rates Existing accounts expand through increased product penetration, new solution adoption and measurable share gains New customers, competitive conversions and strategic opportunities are consistently added and won A robust, accurately forecasted pipeline supports sustained growth across account, strategic account and territory coverage Team members consistently meet defined revenue, profit, pipeline, activity and customer engagement expectations Sales talent is effectively coached, developed and retained, with clear accountability and succession depth CRM data is accurate and current, providing management with clear visibility into performance, market conditions and competitive activity Customer relationships are strong, resulting in high retention, expansion and advocacy Job Skills Proven success leading and developing a multi-role B2B sales team across account, strategic and territory coverage Strong sales strategy, coaching, pipeline management, forecasting, account planning and performance management discipline Demonstrated ability to drive new business, competitive conversions, account expansion and profitable growth Ability to translate market and business data into clear priorities, resource decisions and field actions Strong problem-solving, negotiation, presentation and executive communication skills Experience using CRM and business intelligence tools such as Salesforce and Power BI Ability to collaborate effectively with customers, partners and cross-functional teams Fluent in English and primary language used within the area of responsibility Qualifications Bachelor’s degree in Business Administration, Marketing, Communications, Sales, Engineering, and/or a related field or equivalent experience A minimum of 7 years of progressive B2B sales experience, including demonstrated success leading sales teams; experience in life safety, fire alarm or related technical markets is preferred Access to and residence near a primary metropolitan hub in the United States Willingness to travel approximately 50% of the time to coach the team, engage customers and advance key opportunities We want someone who displays: Action-Oriented Curiosity: You readily take on challenges, and you identify and seize new opportunities. You have an outstanding history of delivering on your projects. You work on the problems that truly need solving, and you effectively challenge the organization to be better. You can cut through the clutter and focus on the priorities that align with organizational objectives. Collaboration: You embrace the unique experiences, viewpoints, and abilities of your teammates and proactively engage those differences to come to the best possible outcome. Creating an effective sales team is incredibly motivating to you, and you put your employees first recognizing that you succeed only when they succeed. Empowerment: You thrive in an environment where you can make decisions. You do not shy away from taking a stand, and you recognize the importance of challenging the team to ensure that we strive for more. You also empower your employees to make decisions giving them the tools to do so successfully. Accountability: You take responsibility for your actions, and you deliver on your commitments. You hold the members of your team to high standards while ensuring they have the support they need to reach those lofty goals. Inclusion: In all aspects of your work, you treat everyone with respect. Who is AVIRE? Connecting and Protecting People. AVIRE combines 4 market-leading brands (MEMCO, MICROKEY, RATH and JANUS) within the elevator and emergency communications industries. Each brand has a strong market presence, a unique identity, a distinct product range, and a long, successful history. AVIRE has Manufacturing and R&D locations in multiple countries, Sales & Marketing in numerous countries, and employs approximately 400 people globally. AVIRE is committed to fostering a diverse and inclusive workplace, where all individual’s unique perspectives and capabilities are valued. We provide equal job opportunities to all applicants and promote fairness in our hiring process. AVIRE is part of the Halma group ( ). Halma bets on talent! We are looking for bright, ambitious people to join our team and stay for the long term. With over 45 businesses under its ownership, Halma is a great place to start, advance, or accelerate your career. AVIRE is an equal opportunity employer. Benefits Competitive base salary with significant commission potential based on performance Complete benefits package including health, dental & vision insurance, 401K, vacation, and generous parental leave Paid time off Educational Assistance Professional Development training opportunities Company car allowance