Executive Director, Lifecycle Marketing Enablement

Job Description

Shape how marketing gets done. In this role, you will lead a high-performing organization responsible for innovation, transformation, operational excellence, and marketing enablement, helping teams deliver better customer experiences while driving efficiency and scale.

As an Executive Director in Lifecycle Marketing Enablement on the Engagement and Product team, you will lead the strategy, operating model, and transformation agenda supporting customer lifecycle marketing across Consumer Marketing. You will oversee a portfolio spanning customer experience innovation, strategic operations, creative enablement, servicing communications, and digital ecosystem transformation. Working across Marketing, Product, Data & Analytics, Technology, Finance, Compliance, and Risk, you will identify opportunities to modernize capabilities, improve how  work gets done.

Job Responsibilities:

• Define and execute the strategy and multi-year roadmap for Lifecycle Marketing Enablement.

• Establish organizational priorities, governance frameworks, and operating models that improve speed, quality, transparency, and scalability across Consumer Marketing.

• Drive marketing modernization initiatives spanning audiences, channels, journeys, content, and customer communications.

• Partner and build strong relationships with senior leaders across Product, Technology, Digital and Data & Analytics teams to identify, pilot, and scale new customer engagement capabilities and marketing innovations.

• Lead the strategic business operations function for Engagement & Product Marketing, including planning processes, intake governance, business performance management, executive communications, organizational effectiveness, budgeting, and investment prioritization.

• Oversee portfolio governance, business reviews, KPI frameworks, and executive reporting to ensure initiatives, investments, and resources are aligned to strategic priorities and measurable business outcomes.

• Provide executive leadership and oversight for the organization's digital ecosystem strategy, including content modernization, digital experience optimization, page migration, search optimization, and test-and-learn programs.

• Drive enterprise creative effectiveness by overseeing agency partnerships, creative enablement strategies, governance practices, and the development of scalable playbooks and standards that improve quality, consistency, and speed to market.

• Partner with Brand, Creative, and Marketing leaders to advance creative excellence, strengthen cross-line-of-business alignment, and scale best practices across customer communications.

• Provide executive leadership and oversight for customer servicing communications, crisis communications, and regulated customer notifications.

• Lead organizational transformation efforts, including process redesign, workflow simplification, capability enablement, and adoption of new tools and technologies.

Required qualifications, capabilities and skills: 

• Bachelor's degree in Marketing,  Business, Communications, Technology or related disciplines

• 10+ years of experience leading large-scale marketing, strategy, operations, transformation, product, or customer experience organizations.

• Demonstrated experience leading multi-level organizations, including managers of people, with responsibility for talent strategy, succession planning, and leadership development.

• Proven track record building and developing high-performing leadership teams in complex, matrixed environments.

• Demonstrated experience leading organizational transformation and modernization initiatives across large-scale enterprises.

• Proven ability to build and execute strategic roadmaps that drive measurable business outcomes.

• Strong executive communication and presentation skills, including experience influencing senior leadership and executive stakeholders.

• Experience leading cross-functional teams spanning marketing, product, data & analytics, technology, operations, and finance.

• Demonstrated success building operating models, governance structures, and scalable organizational processes.

• Experience leading innovation programs, experimentation frameworks, or capability transformation initiatives.

• Ability to influence without authority and align diverse stakeholder groups around shared objectives.

   

Preferred qualifications, capabilities and skills: 

• Experience leading lifecycle marketing, customer engagement, or customer experience organizations.

• Experience within financial services, consumer banking, or other highly regulated industries.

• Experience driving digital transformation, marketing technology modernization, or platform implementation efforts.

• Experience leading large-scale change management and organizational effectiveness initiatives.

• Familiarity with omnichannel marketing, customer journey orchestration, and audience personalization strategies.

• Demonstrated success building high-performing leadership teams and developing future leaders.

• Experience leveraging emerging technologies, automation, artificial  intelligence, and experimentation to improve marketing effectiveness.

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our  FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.