Head of Marketing

$180k - $225k

Essence Coaching Group

New York, NY

About the job Head of Marketing

Head of Marketing

Location: New York, New York

Workplace Type: On-site

Compensation: $180,000 - $225,000 USD + Equity

About the Role

We are seeking an experienced Head of Marketing to build and scale a high-performing marketing function focused on driving pipeline growth and revenue within the healthcare sector.

This is a strategic and hands-on leadership role responsible for owning marketing end-to-end across demand generation, product marketing, field marketing, brand, content, and go-to-market execution. The ideal candidate understands complex healthcare sales environments and knows how to generate high-quality pipeline from provider groups, specialty clinics, and healthcare operators.

You will work closely with executive leadership, sales, and operations teams to establish a repeatable and scalable growth engine in a trust-driven market.

Key Responsibilities

Marketing Strategy & Execution

Own and lead all marketing initiatives across demand generation, content, events, product marketing, lifecycle marketing, and brand

Build and scale a provider-focused marketing function aligned with healthcare sales cycles

Develop and execute integrated go-to-market strategies that support revenue growth

Pipeline Generation

Generate qualified pipeline from specialty clinics, provider groups, and healthcare operators

Execute multi-channel demand generation campaigns including inbound, outbound support, partnerships, referrals, events, and ABM strategies

Drive marketing programs focused on high-intent, high-fit healthcare organizations

Positioning & Messaging

Develop compelling positioning and messaging for healthcare audiences

Translate complex clinical and operational workflows into clear value propositions

Ensure messaging resonates with both clinical and operational stakeholders

Product Marketing & Sales Enablement

Lead product launches, case studies, ROI narratives, and sales collateral creation

Support multi-stakeholder sales cycles with effective enablement materials

Partner closely with sales teams to improve conversion rates and deal progression

Demand Generation & Field Marketing

Build and optimize campaigns across paid, lifecycle, referral, and event channels

Own conference strategy, field events, and healthcare industry engagement

Build strategic partnerships and referral-based growth programs

Analytics & Performance

Own reporting and analytics across pipeline, CAC, attribution, and funnel performance

Develop systems that support long sales cycles and multi-touch healthcare buying journeys

Monitor marketing performance and optimize based on data-driven insights

Requirements

5+ years of experience in B2B marketing, growth, or GTM leadership

Experience marketing to clinics, provider groups, healthcare operators, or specialty care organizations

Strong track record of driving pipeline and revenue outcomes

Deep understanding of complex healthcare buying processes and relationship-driven sales

Experience translating operational and clinical workflows into effective messaging

Strong analytical skills with experience managing pipeline metrics, CAC, conversion rates, and attribution

Excellent communication and stakeholder management skills

High-agency, hands-on leadership style with strong execution capabilities

Nice to Have

Experience working with MSK clinics or specialty care organizations

Familiarity with healthcare operations and clinic economics

Experience with healthcare compliance or regulated industries

Knowledge of modern digital marketing and CRM platforms

Experience scaling marketing teams in startup or high-growth environments

What Success Looks Like

Marketing becomes a predictable driver of qualified healthcare pipeline and revenue

Strong market positioning and differentiated brand presence

Repeatable systems for generating and converting high-quality demand

Improved sales enablement and deal progression

Clear visibility into marketing ROI and performance metrics

Benefits

Competitive salary plus equity

Opportunity to build and scale a marketing organization from the ground up

High ownership and direct impact on company growth

Collaborative, fast-paced environment

Professional growth and leadership development opportunities

Apply

Vacancy posted 1 day ago

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