Head of Marketing, B2C

Head Of Marketing

GPTZero is on a mission to restore trust and transparency on the internet. As the leading AI detection platform, we empower educators, students, journalists, marketers, and writers to navigate the evolving landscape of AI-generated content. With millions of users and institutions relying on us, we're building a category-defining company at the intersection of AI and information integrity.

Our team comes from high-performing engineering cultures, including Meta, Perplexity, AWS, Affirm, and leading AI research labs, including Princeton, Caltech, and Vector Institute.

About This Role

The head of role means something at GPTZero.

GPTZero has always focused on marketing a narrative — from our first viral tweet on Twitter, to media coverage from CNN Anderson Cooper, to our growing organic TikTok motion, to the recent front page of Hacker News.

We have a Head of Machine Learning because ML is core to GPTZero. We're hiring this role because marketing is too.

You will report directly to the CEO.

What We're Looking For

• Management experience hiring and leading a marketing team.

• 7+ years of marketing experience with a strong B2C and startup background.

• Superpowers in PR, UGC, or growth marketing, with numerical rigor to own metrics, and manage multiple user acquisition channels.

• Experience orchestrating multiple marketing disciplines (PR, social, paid, content) into a unified engine.

• Hands-on marketing leader that's willing to pick up a shovel.

• Bonus: obsessive, and comfortable with a fast-moving, startup environment

What You'll Do

• Own and unify GPTZero's marketing function, bringing together efforts across PR, paid acquisition, social/UGC, content, and brand into one cohesive strategy

• Drive and define brand marketing, shaping how GPTZero shows up in the world and what we stand for.

• Lead PR and comms efforts which should result in securing conference speaking slots, podcast appearances, and turning media moments into cross-channel amplification.

• Be a player-coach. Roll up your sleeves on high-leverage work while coordinating with team members across growth, content, and exec comms.

• Be the glue. When something hits, you're coordinating the cross-channel push across LinkedIn, TikTok, email, and beyond

Who You'll Be Joining

We're a small team. We value ownership, transparency, and listening to each other.

Here are some people you'll work closely with. You'll be meeting everyone.

• Edward (CEO), former journalist at BBC, threat intelligence at Microsoft, ML researcher at Princeton

• Alex (CTO), Ph.D. dropout, R&D at Uber self-driving and Facebook, 3 patents in ML, 2021 and 2019 Best ML Hack at Stanford

• George Adam (Head of ML), Completed PhD in ML at University of Toronto and Vector Institute. ex-AWS research and ex-algorithmic trading at Scotiabank

• Hriday (Growth Lead), expert on taking products viral. Founded Wildfire, YC '18, raised $3M, scaled it to 1M users and exited to Opendoor. Most recently, he worked on growth at Perplexity.

• Austin (Influencer Marketing Lead), previously ran the influencer motion at Copy AI to generate 120M views and 1M sign ups.

At GPTZero, our recruiting team is involved in every step of the hiring process. We use AI-based tools (such as Endorsed.ai and Juicebox.ai) to help us to accelerate candidates at the resume review stage by marking when candidates met certain key criteria. These tools are never the final say in a hiring decision - humans are.