Sales Performance Manager

Job Description

Job Description

Salary:

SEVEN PEAKS FENCE & BARN

Sales Performance Manager

JOB DESCRIPTION

Position Overview

Seven Peaks Fence & Barn is seeking a high-performance Sales Manager to help build a more structured, accountable, and scalable sales department within a growing direct-to-consumer brand in the livestock and equine industry. Seven Peaks already generates strong inbound demand through its reputation, website, and existing customer base. This role is focused on improving follow-up, conversion, visibility, and team accountability while helping establish a high-performance sales culture built around urgency, ownership, and customer experience.

This is not a sit-back-and-manage role.This position is designed for a leader who stays connected to the daily sales process while focusing on improving team performance, accountability, follow-up, and conversion.

This role is responsible for:

• Elevating the effectiveness of the sales team
• Improving customer communication and conversion
• Building better structure, accountability, and scalable sales processes
• Leading through hands-on coaching, urgency, and execution

Ideal Candidate Profile

We are looking for a strong closer, relationship-builder, coach, and problem-solver who thrives in an environment built around ownership, accountability, and continuous improvement.

The ideal candidate:

• Naturally creates momentum and drives action
• Builds trust quickly and understands customer needs
• Leads through standards, consistency, and execution
• Balances strong discernment with the ability to galvanize others into action

This role is best suited for someone who loves sales, enjoys coaching others, and wants to help build a high-performance sales culture.

Core Strengths Required

Discernment

Strong sales performance requires the ability to read situations accurately, ask the right questions, and match solutions to individual customer needs, not apply a one-size-fits-all approach.

Strong Candidates:

• Ask thoughtful questions before offering solutions
• Treat sales as problem-solving, not persuasion
• Give honest, constructive feedback

This Role is Not for You If:

• You struggle to read tone, hesitation, or unspoken concerns
• You give the same recommendation regardless of the customer's situation
• You believe strong sales is mostly about talking rather than listening
• You get impatient when customers ask detailed questions or need help making decisions

Galvanizing

This role requires someone who creates forward movement, not someone who waits for direction. You need to be comfortable pushing people and conversations toward outcomes.

Strong Candidates:

• Naturally create urgency and forward movement
• Push conversations and people toward outcomes
• Hold high standards for follow-through and execution
  

This Role is Not for You If:

• You tend to wait for direction instead of taking ownership
• You are uncomfortable challenging customers or teammates to take the next step
• You believe persistence in follow-up feels pushy rather than helpful
• You prefer harmony and comfort over accountability and performance improvement

Industry Alignment

A strong understanding of the horse, cattle, and agricultural lifestyle is highly valued.

Candidates with backgrounds in:

• Horse ownership or equine environments
• Cattle operations or ranching
• Farming or rural property management

...will have a natural advantage in building trust and understanding customer priorities. Strong candidates without direct industry experience but with a strong ability to learn quickly and connect with customers will also be considered.

Key Responsibilities

• Improve conversion, follow-up consistency, and customer communication
• Coach sales reps through accountability and hands-on leadership
• Implement and maintain CRM systems, pipeline tracking, and sales reporting processes
• Implement scalable sales processes and KPI tracking
• Create urgency, ownership, and accountability within the department
• Help build a high-performance, team-oriented sales culture

Requirements

• Proven sales performance in a high-ticket or high-volume environment
• Experience with influencing, coaching, or leading others
• Strong communication, follow-up, and relationship-building skills
• High emotional intelligence and strong interpersonal judgment
• Experience in agriculture, livestock, home services, construction, or related industries is a plus

Success Metrics

Success in this role will be measured by:

Success Metrics Description

- Close rate & Follow-up consistency - Increased conversion rates and disciplined follow-up across the team

- Team Accountability & Execution - Improved performance, ownership, and follow-through from all sales reps

- KPI Tracking & Sales Visibility - Live dashboard implemented with consistent reporting and leadership visibility

- Pipeline Visibility - Clear, real-time understanding of opportunities, status, and projected revenue

- Sales Culture Growth - Strong leadership presence and measurable improvement in team morale and performance

Bottom Line: Success in this role is defined by what the team achieves not personal production volume.