Director of Partnerships
brij
Director of Partnerships
Comp: $115K-$165K base, $160-$190K OTE
Open to WFH/Remote OR Hybrid NYC
Full-Time
Brij is the AI-powered omnichannel marketing platform that helps brands turn every unknown shopper into a known customer. We work with some of the world's best CPG and durable goods brands to capture first-party data from offline and marketplace channels and activate it across owned and paid media.
Why This Role, Why Now Brij is at an inflection point. We've spent years building the leading platform for capturing first-party data from offline and marketplace channels - what we're building next is the signal layer. Signal loss - iOS 14, cookie deprecation, Amazon's walled garden - has gutted the measurement and targeting infrastructure that performance marketers built their playbooks on. Brands are sitting on rich offline and first-party data they can't route back into the ad ecosystem in any meaningful way. Brij is building the infrastructure to close that loop: direct integrations with Google, Meta, TikTok, and retail media networks that transform brand-owned first-party data into enriched ad signals. Think enhanced conversions, CAPI, and retail media audiences - powered by data that didn't exist in the ad ecosystem before Brij. This role is the go-to-market seat for that product. Ad platform partner program positioning, performance agency education, and tech ecosystem credibility will determine how fast this lands - and how big it gets. We need someone who's been on the inside of these platforms or agencies, understands exactly how transformative this capability is, and already has the right relationships to open doors.
What You'll Own
- Ad platform partnerships - Scale Brij's relationships with Google, Meta, TikTok, and emerging platforms at the partner, BD, and product partnership levels. Drive co-sell motions, joint GTM, and elevated partner tiering where it unlocks pipeline.
- Agency partnerships - Cultivate relationships with performance marketing agencies (including independents through holding company media arms), positioning Brij as a must-have in their client stack. Identify the agencies already working with our customer base and turn those relationships into formal partnerships.
- Tech Partnerships - Build & grow relationships with the platforms that benefit from Brij offline data capture the most, from Klaviyo & Shopify to Postscript & Attentive.
- Investor Partnerships - Nurture relationships with Brij's investors to yield introductions and ensure Brij remains top of mind during portfolio discussions.
- Top-of-funnel ownership - Carry the partnerships-sourced pipeline number. Work hand-in-hand with Sales to convert agency and platform relationships into qualified opps and closed-won revenue.
- Co-marketing, events, and presence - Represent Brij at agency summits, platform partner events, and partner QBRs. Decide where it's worth showing up - and where it isn't.
- Partner program design - Build the partner program from where it lives today (relationship-driven, ad-hoc) into a repeatable system: referral economics, partner enablement, co-marketing motions, and clean partner-sourced revenue attribution.
- 6+ years in adtech, performance marketing, or commerce, with material time on the ad platform side. Experience with platforms like Google, Meta, TikTok, etc. is a strong preference.
- Existing relationships at the major ad platforms at the partner / BD / product partnership level - not just account team contacts.
- Deep, current relationships at performance marketing agencies - media directors, heads of commerce, and practice leads who influence client tool decisions.
- Strong command of the paid media and retail media landscape, first-party data strategy, and attribution / measurement post signal loss.
- Proven track record of building partnerships that generate pipeline, not just goodwill. You can point to specific deals that closed because of relationships you owned.
- Operator mindset. You move fast, communicate clearly, write well, and don't need hand-holding. Comfortable in a Series A/B environment.
- Bonus: CPG or durables brand-side experience, omnichannel attribution chops, or a strong network of adtech agencies.
Vacancy posted 12 hours ago
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