Director of Sales & Hospitality

Job Description:

ABOUT ARROW&BRANCH

Arrow&Branch is a boutique Napa Valley winery producing small-lot, terroir-driven wines from some of Napa Valley’s most celebrated vineyards.

We believe exceptional wine deserves exceptional hospitality, and that the strongest winery relationships extend well beyond a single tasting or purchase.

We are seeking an accomplished Director of Sales & Hospitality to become one of the principal faces of Arrow&Branch in Napa Valley and help drive the next stage of our growth.

THE OPPORTUNITY

This is not a traditional tasting-room management position.

We are looking for a highly connected, results-driven sales and hospitality leader who can create opportunities, build meaningful relationships throughout Napa Valley, bring qualified guests to Arrow&Branch, and turn exceptional hospitality into long-term customers.

The right person will combine the instincts of a luxury hospitality professional with a strong business-development mindset, excellent sales ability, and the accountability to produce measurable results.

The mission is straightforward:

Build relationships. Create opportunities. Bring people to Arrow&Branch. Deliver exceptional experiences. Sell wine. Build customers for life.

KEY RESPONSIBILITIES

-Develop and execute a proactive business-development strategy focused on qualified visitation, new customer acquisition, Society membership, and DTC revenue.
-Build strong relationships with luxury hotels and resorts, concierges, private drivers, restaurants, sommeliers, wine shops, travel advisors, private clubs, collectors, and other influential referral partners.
-Develop and actively manage a strong winery reciprocity network throughout Napa Valley, building genuine relationships with peer wineries serving a similar luxury clientele.
-Maintain strong familiarity with Napa Valley wineries and hospitality programs in order to thoughtfully recommend other experiences and create reciprocal introductions and referrals.
-Spend consistent time in the Napa Valley community developing new relationships and strengthening existing ones.
-Proactively generate qualified tasting appointments and develop new sources of visitation.
-Build and manage a personal book of business through ongoing relationships with guests, members, collectors, and referral partners.
-Personally follow up with high-value prospects and guests to drive sales, repeat business, referrals, and long-term relationships.
-Grow Arrow&Branch Society membership and deepen engagement with existing members.
-Develop strategic partnerships, private dinners, events, and collaborations that introduce qualified new customers to Arrow&Branch.
-Personally host VIPs, collectors, trade partners, prospective members, and other important guests.
-Lead and mentor the hospitality team and maintain a consistently warm, sophisticated, personalized, and knowledgeable guest experience.
-Provide leadership and accountability around hospitality standards, guest follow-up, tasting conversion, and team performance.
-Represent Arrow&Branch throughout the Napa Valley wine and hospitality community and at appropriate consumer, charitable, trade, and industry events.

WHO WE ARE LOOKING FOR

Our ideal candidate is a natural relationship builder and business developer who genuinely enjoys meeting people, opening doors, creating opportunities, and turning relationships into meaningful business.

This person should be equally comfortable developing referral relationships throughout Napa Valley, hosting an important collector at the winery, coaching the hospitality team, and following up directly to close a sale.

The successful candidate will have:

-A demonstrated history of generating revenue and developing new business in luxury wine, hospitality, restaurants, hotels, private clubs, travel, or another premium lifestyle business.
-A strong existing network within the Napa Valley wine and hospitality community is highly desirable, including relationships with peer wineries, hospitality leaders, concierges, drivers, sommeliers, restaurants, and other referral sources.
-Extensive familiarity with Napa Valley’s leading wineries and hospitality programs and an understanding of winery reciprocity.
-Exceptional interpersonal skills and the ability to build genuine relationships with collectors, luxury wine consumers, and influential partners.
-Strong wine knowledge and credibility with sophisticated wine customers.
-Excellent sales instincts and the confidence to ask for the sale.
-An entrepreneurial mentality, strong sense of urgency, and results-driven approach.
-The ability to work independently, take initiative, and create opportunities without waiting to be directed.
-Excellent communication, organization, and follow-through.
-A polished but approachable presence appropriate for a luxury Napa Valley wine brand.
-Flexibility to work evenings and weekends when important guests, events, or business-development opportunities require it.

Formal wine credentials such as WSET or CMS are valued but not a substitute for exceptional sales ability, wine knowledge, relationship-building skills, Napa Valley connections, and demonstrated results.

HOW SUCCESS WILL BE MEASURED

This is a results-oriented position.

Success will be measured through growth in:

-Qualified winery visitation
-New customer acquisition
-DTC revenue
-Tasting conversion
-Society membership
-Winery and hospitality referrals
-Repeat purchases
-Customer retention and engagement

Success means making Arrow&Branch a trusted, top-of-mind recommendation among Napa Valley’s leading wineries, concierges, drivers, and hospitality partners.

Target Total Compensation: $150,000–$225,000, including base salary, commission, and performance incentives.

Compensation is structured to reward strong sales performance, new customer acquisition, Society growth, business development, and overall DTC results.

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