Director of Sales, FX Strategy

Description

At Xe, we live currencies

Founded in 1993, Xe is a global leader in currency exchange and international money transfers. What began as a simple currency converter has grown into a platform trusted by over 300 million people each year. We provide a comprehensive range of currency services and products, including our real-time exchange rates, Currency Converter, Market Analysis, Currency Data API, supporting 130+ currencies across 190+ countries with quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app, and by phone. Backed by Euronet, we process more than $115 billion in global payments annually. Xe is profitable, product-led, and focused on building reliable, user-first tools that make moving money across borders easier for everyone.

Our Principles

At Xe, we value people who take initiative, think big, and follow through. We’re curious by nature and not afraid to ask what if or try something new. Everyone’s voice matters here. We expect people to speak up, bring ideas, and take ownership of their work. We don’t micromanage. We trust each other to make good calls, take responsibility, and move fast when it counts. And we care about community. Not in a vague corporate way, but in the sense that we have each other’s backs, stay open to feedback, and build a culture of trust and real collaboration.

• Ambition We dream big, try things out, and always ask “why not?” and “what if?” We’re ambitious in our thinking and our delivery
• Responsibility We get involved, bring our perspective, and are always open to new ideas. We take personal responsibility
• Community. We value a sense of belonging, trusting each other, and encouraging authenticity. We contribute to our community

The Role.

We’re looking for a modern sales leader who combines the discipline of traditional selling with the mindset of a digital growth operator. You’ll lead Xe’s SMB Payments sales team in the US - a group focused on acquiring and growing small and medium-sized businesses through both outbound engagement and digital inbound conversion. This role is perfect for someone who understands how to build and manage a high-performing sales team, but also knows how to use data, funnel metrics, and digital assets to find and convert high-potential customers.

• You will lead and coach a team of SMB sales professionals focused on new customer acquisition and growth.
• Partner with digital, marketing, and product teams to convert inbound SMB leads generated from Xe’s website and campaigns (15M+ monthly visitors, thousands of business sign-ups).
• Design and execute test-and-learn experiments to improve conversion rates, activation, and retention.
• Oversee pipeline management, forecasting, and performance metrics (lead-to-close conversion, CAC, LTV, ROAS)
• Build and manage key partnerships to expand Xe’s reach within the SMB ecosystem.
• Ensure consistent, compliant, and customer-centric sales practices across the team.
• Translate data insights into sales action plans and performance coaching.

What you’ll bring.

• You have proven experience leading SMB or mid-market sales teams in FX, Payments, fintech, SaaS.
• Background in payments, FX, or financial technology highly preferred.
• Strong understanding of digital lead generation, funnel management, and customer acquisition strategies.
• Skilled at balancing team-driven outbound sales with data-driven inbound optimization.
• Hands‑on leader who can both set strategy and coach execution.
• Curious and analytical — fluent in performance metrics and experimentation.
• Collaborative mindset; thrives in cross-functional environments with marketing and product teams.
• You are located near Irvine, California and can work Hybrid or travel to the office regularly.

Perks & BenefitsUS

• Competitive salary + performance-based commission and incentives.
• 3 weeks paid vacation+ personal days + sick time + holidays.
• Health, dental, vision and life insurance.
• 401(k) retirement plan with company match.
• Employee Stock Purchase Plan.
• Global Language Program offering language learning opportunities.
• Wellness initiatives supporting physical, mental, and financial well-being.
• Learning, development, and tuition assistance programs.
• Global career opportunities in an inclusive, mission-driven culture.

Why Join Us?

You’ll be part of a fast-moving team where your contributions directly impact growth. We invest in our people with tools, mentorship, and opportunities to level up fast-whether that’s moving into closing roles or leadership paths. You'll also play a key role in shaping how we go to market in the competitive payments space, using real insights and industry benchmarks to stay ahead of the curve.

Xe offers a competitive salary and benefits package. Actual compensation is based upon factors such as the candidate’s skills, qualifications, and experience. In addition, Xe offers a wide range of best-in-class, comprehensive and inclusive employee benefits for this role, including healthcare, dental and vision benefits, retirement plan, paid vacation/sick leave and more.

Xe values diversity and is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We provide equal opportunities to all employees and applicants, regardless of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. At Xe, we are committed to making our recruitment practices barrier-free and as accessible as possible for everyone. This includes adjustments or changes for disabled people, neurodiverse people or people with long‑term health conditions. If you would like us to do anything differently during the application, interview or assessment process, including providing information in an alternative format, please contact us at View email address on click.appcast.io. The position responsibilities outlined above are intended to define the general scope and requirements for performing this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company’s right to assign or reassign duties and responsibilities to this job as needed.