Regional Director of Sales and Marketing

Regional Director of Sales & Marketing – Luxury Senior Living (Maryland) Position Summary The Regional Director of Sales & Marketing is responsible for driving occupancy, revenue growth, and brand positioning across a portfolio of luxury senior living communities in Maryland. This role provides strategic and hands‑on leadership to Executive Directors and community sales teams, ensuring consistent execution of high‑performance sales systems, referral development, and premium market positioning across Independent Living, Assisted Living, and Memory Care. This is not a ‘reporting’ role. It’s a field leadership role built for someone who knows how to get into buildings, fix pipelines, and move occupancy numbers. Key Responsibilities Regional Sales Leadership Own regional occupancy and revenue targets across assigned communities Build and enforce consistent sales process discipline (lead response, tours, conversions, follow‑up cadence) Conduct regular on‑site sales audits, coaching sessions, and performance reviews Hold Executive Directors and Sales Directors accountable for pipeline health and conversion metrics Marketing Strategy & Execution Develop and execute regional marketing plans aligned with luxury brand positioning Oversee digital, referral, and community‑based lead generation strategies Evaluate marketing ROI across channels (referral partners, paid leads, events, digital campaigns) Ensure consistent brand messaging and high‑end presentation across all communities Referral & Business Development Build and strengthen referral networks including hospitals, rehab centers, senior advisors, and professional partners Drive top‑of‑funnel growth through strategic partnerships and community outreach Support high‑impact local events and reputation‑building initiatives Revenue & Occupancy Performance Analyze monthly occupancy trends, move‑in/move‑out drivers, and pricing strategies Partner with operations and finance to ensure rate integrity and revenue optimization Identify underperforming communities and deploy turnaround strategies quickly Team Development Train and mentor community‑level sales teams on luxury consultative selling Develop consistent onboarding and ongoing sales education programs Build a performance culture where accountability is clear and measurable Qualifications 7–12+ years in senior living sales and marketing leadership Multi‑site or regional leadership experience strongly preferred Proven track record of driving occupancy in Independent Living, Assisted Living, and Memory Care Strong background in luxury or high‑end hospitality, healthcare, or service environments Deep understanding of referral‑based healthcare sales ecosystems Ability to coach, confront performance issues, and drive accountability without corporate hesitation Comfortable spending significant time in communities (this is a field role, not a desk role) Performance Expectations (KPIs) Regional occupancy growth (net and stabilized occupancy targets) Lead‑to‑tour conversion improvement Tour‑to‑move‑in conversion rates Referral source growth and production Marketing ROI and cost per move‑in reduction Consistent pipeline health across all communities What Success Looks Like Within 6–12 months, a strong Regional Director will: Stabilize underperforming communities Improve conversion rates across the region Build predictable lead pipelines Tighten sales discipline across all Executive Directors and Sales teams Elevate brand perception in competitive Maryland luxury markets #J-18808-Ljbffr Senior Living Talent Group