Integrated Media Planner

Role Description

At Wpromote, our Media Planners play a key role in shaping integrated, performance-driven media strategies that help our clients grow. Reporting to the Director, Client Strategy, this role partners closely with channel teams to develop thoughtful recommendations across paid media, leveraging audience insights, market research, and digital media tools to bring campaigns to life. This is a highly collaborative and dynamic role that blends analytical thinking, strategic problem-solving, and client partnership.

• Analyzing performance data to guide cross-channel budget allocation and optimize media investment across the funnel.
• Supporting the development and execution of integrated full-funnel media strategies aligned to client business goals and customer journey stages.
• Driving strategic planning across Paid Search, Paid Social, and Programmatic channels including Display, Video, CTV, OTT, Audio, and DOOH.
• Partnering with activation, creative, and analytics teams to ensure aligned strategy and seamless campaign execution.
• Developing strategic recommendations across media mix, audience targeting, creative strategy, KPIs, and measurement frameworks.
• Stewarding paid media budgets through initial planning, in-flight reallocations, optimization opportunities, and incremental investment scenarios.
• Conducting audience research, competitive analysis, and market intelligence using tools such as Pathmatics, GWI, Resonate, and platform insights.
• Monitoring pacing, performance trends, and optimization opportunities to improve efficiency and drive business outcomes.
• Leading testing and learning initiatives across channels to support continuous innovation and performance improvement.
• Delivering strategic insights, performance updates, and recommendations through client-facing presentations, reports, and planning documents.
• Building deep expertise in client industries, omni-channel retail dynamics, seasonal trends, and evolving consumer behavior.
• Staying current on emerging media platforms, industry trends, and best practices while contributing strategic guidance for both existing and prospective clients.

Qualifications

• 2-3 years of experience in paid media advertising, media planning, or digital strategy within an agency or marketing environment.
• Multi-channel experience across Paid Search, Paid Social, and/or Programmatic platforms including Google Ads, YouTube, Meta, TikTok, Snapchat, DV360, or similar platforms.
• Demonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns across both brand and performance objectives.
• Strong understanding of full-funnel digital media strategy, including media planning methodologies, audience strategy, and performance measurement across the customer journey.
• Experience supporting cross-channel media strategies across brand and performance campaigns, ideally within omni-channel retail, ecommerce, and/or ISP/telco environments.
• Experience partnering with analytics teams on tracking implementation, reporting frameworks, and dashboard development.
• Familiarity with attribution methodologies and measurement frameworks.
• Strong analytical and problem-solving skills with exceptional attention to detail.
• Proficiency in Google Workspace tools including Google Sheets, Google Docs, Google Slides, and media reporting platforms.
• Excellent oral, written, presentation, and interpersonal communication skills.
• Strong organizational, time management, and project management capabilities.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Bachelor’s degree in Marketing, Communications, Business, or related field.

Requirements

• Experience supporting large, complex accounts with multiple stakeholders, seasonal planning cycles, and integrated retail/ecommerce business objectives.
• Experience working on omni-channel retail brands with both online and offline conversion goals is a plus.
• Knowledge with audience targeting, forecasting, and budget management.
• Experience contributing to integrated media strategy and campaign testing frameworks.
• Working knowledge with clients with a distinct national vs. local media strategy.

Benefits

• Remote-first culture.
• Unlimited PTO.
• Extended Holiday break (Winter).
• Flexible schedules.
• 100% paid parental leave.
• 401(k) matching.
• Medical, Dental, Vision, Life, Pet Insurance.
• Sponsored life insurance.
• Short Term Disability insurance and additional voluntary insurance.
• Annual Class Pass credits and more!