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Media Planner, Programmatic

$60.8k - $93.6k
Temporary

Publicis Groupe Holdings B.V

Role Description

  • Assist in the planning and execution of digital media campaigns across programmatic channels, including Display, CTV, Online Video (OLV), and Audio.
  • Support the coordination of digital media planners and execution teams to ensure campaigns are launched accurately and on time.
  • Assist in developing RFPs, managing vendor outreach, and tracking proposal responses.
  • Review and support evaluation of vendor proposals, including pricing, audience strategy, and performance approach.
  • Contribute to the development of media strategies and paid media plans, including audience targeting, segmentation, budgeting, and optimization frameworks.
  • Support the preparation of media recommendations, performance insights, and test-and-learn opportunities for internal teams and clients.
  • Assist with campaign setup (Prisma, DSP), execution, and measurement across programmatic buying platforms.
  • Monitor campaign performance, support in-flight optimizations, and help establish benchmarks and future testing recommendations.
  • Support publisher outreach, industry research, platform evaluations, and POV development.
  • Verify media setup and execution accuracy across all programmatic buys.
  • Communicate with publishers and partners to help fulfill campaign requirements and troubleshoot issues.
  • Work closely with the Supervisor & Account Media Director (AMD) on insights, reporting, and optimization recommendations across campaigns.
  • Participate in weekly status updates and ongoing internal and external communications.

Qualifications

  • Minimum 3+ years of hands-on digital media planning and buying experience.
  • Strong understanding of digital media fundamentals, planning principles, and performance metrics.
  • Experience with media buying and ad-serving platforms, ideally including Programmatic DSPs such as DV360, The Trade Desk, Yahoo, or similar.
  • Self-starter with strong time management & multi-tasking skills.
  • Experience on Google Ads, Campaign Manager (DCM), Prisma.
  • Analytical, detail-oriented, and process-driven.
  • Excellent verbal and written communication skills.
  • Collaborative team player comfortable working cross-functionally.

Benefits

  • Paid Family Care for parents and caregivers for 12 weeks or more.
  • Monetary assistance and support for Adoption, Surrogacy, and Fertility.
  • Monetary assistance and support for pet adoption.
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance.
  • Tuition Assistance.
  • Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more.
  • Matching Gifts programs.
  • Flexible working arrangements.
  • ‘Work Your World’ Program encouraging employees to work from anywhere.
  • Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility).
  • Business Resource Groups that support multiple affinities and alliances.
Vacancy posted 1 day ago
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