Media Planner, Programmatic

Role Description

• Assist in the planning and execution of digital media campaigns across programmatic channels, including Display, CTV, Online Video (OLV), and Audio.
• Support the coordination of digital media planners and execution teams to ensure campaigns are launched accurately and on time.
• Assist in developing RFPs, managing vendor outreach, and tracking proposal responses.
• Review and support evaluation of vendor proposals, including pricing, audience strategy, and performance approach.
• Contribute to the development of media strategies and paid media plans, including audience targeting, segmentation, budgeting, and optimization frameworks.
• Support the preparation of media recommendations, performance insights, and test-and-learn opportunities for internal teams and clients.
• Assist with campaign setup (Prisma, DSP), execution, and measurement across programmatic buying platforms.
• Monitor campaign performance, support in-flight optimizations, and help establish benchmarks and future testing recommendations.
• Support publisher outreach, industry research, platform evaluations, and POV development.
• Verify media setup and execution accuracy across all programmatic buys.
• Communicate with publishers and partners to help fulfill campaign requirements and troubleshoot issues.
• Work closely with the Supervisor & Account Media Director (AMD) on insights, reporting, and optimization recommendations across campaigns.
• Participate in weekly status updates and ongoing internal and external communications.

Qualifications

• Minimum 3+ years of hands-on digital media planning and buying experience.
• Strong understanding of digital media fundamentals, planning principles, and performance metrics.
• Experience with media buying and ad-serving platforms, ideally including Programmatic DSPs such as DV360, The Trade Desk, Yahoo, or similar.
• Self-starter with strong time management & multi-tasking skills.
• Experience on Google Ads, Campaign Manager (DCM), Prisma.
• Analytical, detail-oriented, and process-driven.
• Excellent verbal and written communication skills.
• Collaborative team player comfortable working cross-functionally.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more.
• Monetary assistance and support for Adoption, Surrogacy, and Fertility.
• Monetary assistance and support for pet adoption.
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance.
• Tuition Assistance.
• Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more.
• Matching Gifts programs.
• Flexible working arrangements.
• ‘Work Your World’ Program encouraging employees to work from anywhere.
• Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility).
• Business Resource Groups that support multiple affinities and alliances.