Media Planner, Programmatic
$60.8k - $93.6kTemporary
Publicis Groupe Holdings B.V
Role Description
- Assist in the planning and execution of digital media campaigns across programmatic channels, including Display, CTV, Online Video (OLV), and Audio.
- Support the coordination of digital media planners and execution teams to ensure campaigns are launched accurately and on time.
- Assist in developing RFPs, managing vendor outreach, and tracking proposal responses.
- Review and support evaluation of vendor proposals, including pricing, audience strategy, and performance approach.
- Contribute to the development of media strategies and paid media plans, including audience targeting, segmentation, budgeting, and optimization frameworks.
- Support the preparation of media recommendations, performance insights, and test-and-learn opportunities for internal teams and clients.
- Assist with campaign setup (Prisma, DSP), execution, and measurement across programmatic buying platforms.
- Monitor campaign performance, support in-flight optimizations, and help establish benchmarks and future testing recommendations.
- Support publisher outreach, industry research, platform evaluations, and POV development.
- Verify media setup and execution accuracy across all programmatic buys.
- Communicate with publishers and partners to help fulfill campaign requirements and troubleshoot issues.
- Work closely with the Supervisor & Account Media Director (AMD) on insights, reporting, and optimization recommendations across campaigns.
- Participate in weekly status updates and ongoing internal and external communications.
Qualifications
- Minimum 3+ years of hands-on digital media planning and buying experience.
- Strong understanding of digital media fundamentals, planning principles, and performance metrics.
- Experience with media buying and ad-serving platforms, ideally including Programmatic DSPs such as DV360, The Trade Desk, Yahoo, or similar.
- Self-starter with strong time management & multi-tasking skills.
- Experience on Google Ads, Campaign Manager (DCM), Prisma.
- Analytical, detail-oriented, and process-driven.
- Excellent verbal and written communication skills.
- Collaborative team player comfortable working cross-functionally.
Benefits
- Paid Family Care for parents and caregivers for 12 weeks or more.
- Monetary assistance and support for Adoption, Surrogacy, and Fertility.
- Monetary assistance and support for pet adoption.
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance.
- Tuition Assistance.
- Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more.
- Matching Gifts programs.
- Flexible working arrangements.
- ‘Work Your World’ Program encouraging employees to work from anywhere.
- Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility).
- Business Resource Groups that support multiple affinities and alliances.
Vacancy posted 2 days ago
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