Programmatic Media Buyer

Role Description

We're looking for a Programmatic Media Buyer (DV360) for an award-winning, fully integrated advertising agency with deep expertise across arts & entertainment, travel, retail, and tourism.

• Plan, build, and execute programmatic campaigns within Google DV360 across display, video, audio, and CTV environments.
• Manage the full campaign lifecycle, including campaign setup, trafficking, QA, pacing, and optimization.
• Develop and implement audience strategies leveraging first-party, third-party, and Google audience data.
• Execute and optimize private marketplace (PMP) and programmatic guaranteed deals.
• Monitor campaign pacing and performance to ensure delivery aligns with budget and KPIs.
• Analyze performance data to identify trends, insights, and optimization opportunities across creatives, inventory, and audiences.
• Implement bid strategies, frequency controls, and targeting refinements to improve efficiency and scale.
• Partner with analytics and strategy teams to ensure accurate conversion tracking, Floodlight configuration, and attribution setup.
• Generate and deliver weekly and monthly client reports, highlighting performance insights and strategic recommendations.
• Manage and forecast budgets to maximize ROI and ensure accurate spend allocation.
• Collaborate with creative teams to provide feedback on asset performance and testing opportunities.
• Stay current on programmatic, privacy, and platform changes, particularly within Google Marketing Platform (GMP).

Qualifications

• 3-5 years of experience in digital media with a strong focus on programmatic buying.
• Hands-on experience managing campaigns in Google DV360 (required).
• Familiarity with the Google Marketing Platform ecosystem (Campaign Manager 360, GA4, Floodlight).
• Experience executing PMP deals and working with publishers and vendors.
• Strong understanding of programmatic buying models, auction dynamics, and inventory types (display, video, CTV, audio).
• Proficiency in data analysis and reporting tools (Excel, Google Sheets, Data Studio/Looker preferred).
• Experience with audience segmentation, targeting strategies, and data integrations.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent attention to detail and ability to manage multiple campaigns simultaneously in a deadline-driven environment.
• Strong communication and collaboration skills.

Requirements

• GMP certifications (DV360, CM360).
• Experience with brand safety tools and verification vendors (IAS, DoubleVerify).
• Exposure to other DSPs such as The Trade Desk or Amazon DSP.
• Experience with entertainment, live events, or ticketing campaigns.

Benefits

• 10 days of PTO.
• 3 sick days.
• Salary in USD.
• US holidays + 7 Local Holidays.
• Opportunity to work in an amazing environment.