Programmatic Media Buyer

Role Description

As a Programmatic Media Buyer, you will create, execute, and measure programmatic media campaigns for multiple clients to meet fundraising goals. You will work closely with account teams and media planners regarding all aspects of strategy, buying, optimization, and results.

Your Impact:

• Create, execute, and measure programmatic media campaigns.
• Develop Connected TV, display, and audio ad strategies that align with clients' budgets and overall fundraising goals.
• Determine campaign-specific goals, ensure conversion tracking is accurately established, and optimize based on performance data.
• Assist web development/technical teams with pixel placement.
• Review campaign results on a regular basis; produce KPI reports and provide insights for future testing, potential audience expansion, or inventory selection.
• Provide recommendations on other digital strategies to support linear DRTV, including search engine marketing, display advertising, landing page, and conversion rate optimization.
• Work with the media planners and account management team to track budgets and invoicing.

Qualifications

• 2+ years of programmatic experience required.
• Nonprofit or fundraising experience is a plus.
• Bachelor's degree (B.A. or B.S.) or equivalent from an accredited college or university. Advertising, Marketing, Business, or Communications preferred.
• Hands on DSP platform programmatic experience required; Connected TV buying experience preferred.
• Ability to review performance reports and make campaign optimizations.
• Strong ability to analyze data and make actionable decisions, and easily digestible recommendations.
• Strong verbal and written communication skills required.
• An eagerness to stay on top of the latest digital advertising and industry trends.
• Friendly, customer-service oriented attitude.
• Proficiency with Microsoft Word, PowerPoint, and Excel.

Benefits

• Join the largest marketing and fundraising company in North America serving the nonprofit industry where we prioritize innovation and professional growth.
• Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
• To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off.

Company Description

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.

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