Programmatic Media Platform Buyer

Role Description

The Programmatic Buyer is responsible for executing day-to-day campaign tasks across DSP environments, including:

• Setup
• Trafficking
• Pacing management
• Quality control
• Optimization support

This role focuses on accurate execution, reporting assistance, and tactical performance management under the direction of senior buyers or programmatic leads. The Programmatic Buyer collaborates closely with strategy, analytics, and client-facing teams to ensure campaigns are launched correctly, monitored consistently, and optimized to performance expectations.

Qualifications

• Skilled programmatic practitioner with foundational DSP experience
• Detail-oriented executor who values accuracy, consistency, and QA discipline
• Analytical thinker eager to learn optimization logic and performance drivers
• Organized multitasker comfortable managing multiple campaigns simultaneously
• Collaborative team member who communicates clearly and escalates issues appropriately
• Curious learner motivated to build deeper platform and optimization expertise

Responsibilities

• Build and launch programmatic campaigns in DSP platforms following workflow standards and QA checklists.
• Map creative assets, apply audience segments, set budgets, and configure pacing, targeting, frequency caps, geo settings, and brand safety controls.
• Conduct QA reviews to ensure proper trafficking, pixel implementation, platform settings, and alignment to strategy.
• Track pacing, budget allocation, audience delivery, inventory performance, and channel accuracy on a daily basis.
• Identify delivery issues, inefficiencies, underdelivery risks, or pacing deviations and escalate as needed.
• Maintain daily health checks and provide internal updates to senior buyers or client-facing teams.
• Assist in execution of optimization changes guided by senior buyers, analysts, or strategic direction.
• Apply bid adjustments, budget reallocation, frequency optimization, supply path filtering, or creative rotation updates when instructed.
• Support A/B testing and tactical changes designed to improve KPI performance.
• Support reporting teams by organizing campaign data, extracting performance metrics, and documenting optimization actions.
• Deliver performance notes, pacing screenshots, and campaign health updates to internal stakeholders.
• Maintain platform hygiene, naming conventions, trafficking accuracy, and documentation standards.
• Ensure adherence to brand safety, privacy compliance, platform policy, and internal SOPs.

Requirements

• 1–3 years of experience in programmatic media, ad operations, DSP execution, or performance marketing
• Working knowledge of at least one major DSP platform (e.g., The Trade Desk, DV360, MediaMath, Yahoo DSP)
• Strong attention to detail and comfort working with pacing trackers, QA checklists, and spreadsheets
• Basic understanding of targeting controls, bidding logic, and campaign performance indicators
• Strong communication and teamwork skills
• Interest in growing programmatic expertise and optimization skills

Benefits

• $60,000-$65,000 compensation
• Comprehensive benefits package, including medical, dental, vision
• 401k-matching contribution
• Generous paid-time-off compensation
• Flexible work schedule
• Paid volunteer opportunities and company-supported charitable events
• Collaborative, creative, and fun team environment with professional growth opportunities