Media Planner
Virtual Vocations Inc
To support advertising campaigns, the full-time Media Planner will conduct market research and analyze audience data to develop actionable media strategies across various channels, working collaboratively with clients and internal teams in a hybrid or remote setting. Key responsibilities Develop and manage comprehensive media plans for assigned clients, overseeing the process from strategy to execution Conduct audience and competitive research using both traditional and AI tools to create precise consumer personas Translate research insights into media strategies, optimizing the advertising budget across multiple platforms to meet client goals Required qualifications 1-2+ years of experience in media planning, preferably in an agency environment Proven experience in managing traditional and digital media landscapes with a solid understanding of industry terminology Strong analytical skills to interpret media consumption data and competitive analysis Familiarity with media planning tools such as Guideline, Resonate, and SQAD, along with proficiency in Microsoft Office applications Bachelor's degree in Marketing, Advertising, or a related field
Vacancy posted 3 days ago
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