Lifecycle Marketing Manager

Lifecycle Marketing Manager PMOUNTJP00001237 * Hourly pay: $75/hr * Worksite: Leading digital streaming network (New York, NY 10036 (preferred), or Miami, FL 8900, or Burbank, CA 91502 - Onsite) * W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL * 40 hours/week, 9 Month Assignment A leading digital streaming network seeks a Lifecycle Marketing Manager to lead the execution, optimization, and performance of personalized onsite lifecycle marketing campaigns across web, mobile web, and connected TV experiences. Lifecycle Marketing Manager Responsibilities: * Build, configure, QA, launch, monitor, and optimize personalized onsite lifecycle campaigns using Redfast/Recurly Engage, leveraging behavioral, geographic, subscription, device, and audience targeting across multiple global markets. * Manage audience segmentation, journey orchestration, trigger configuration, frequency capping, campaign prioritization, and automation while ensuring high-quality execution across web, mobile web, and connected TV platforms. * Partner with CRM Strategy, Product, Engineering, Analytics, Creative, and Regional Marketing teams to translate business objectives into scalable onsite personalization experiences and lifecycle marketing initiatives. * Monitor campaign health, troubleshoot production issues, analyze campaign performance, execute testing strategies, and recommend optimizations to improve customer acquisition, engagement, retention, subscription growth, and monetization. * Support technical implementation of marketing initiatives, maintain campaign documentation, coordinate localization and promotional content, and contribute to process improvements within a fast-paced, agile environment. Lifecycle Marketing Manager Qualifications: * 3-5 years of experience in marketing automation, lifecycle marketing, or product marketing. * Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience. * Must have hands-on experience with Redfast/Recurly Engage. * Understanding of subscription-based business models, including premium tiers, upgrades, downgrades, renewals, price increases, churn, and customer lifecycle management. * Experience managing multiple concurrent campaigns and collaborating with cross-functional stakeholders in fast-paced environments. * Strong analytical skills, exceptional attention to detail, and experience interpreting campaign performance to drive optimization. * Experience with Braze, Salesforce Marketing Cloud, Adobe Journey Optimizer, Iterable, or similar lifecycle marketing platforms is preferred. * Familiarity with SQL, Customer Data Platforms (Segment, mParticle, Tealium, Adobe Experience Platform), experimentation frameworks, APIs, webhooks, localization workflows, and event-driven marketing architectures is preferred. * Experience in streaming, subscription, digital media, eCommerce, or D2C environments is preferred. Shift: * 9:00 am to 6:00 pm (CA hours may require adjustment). (H)