Director, Influencer & Affiliate Business Development

Director, Influencer & Affiliate Business Development
Are you a high-performing sales leader ready to drive meaningful growth in the evolving performance marketing industry? Gen3 Marketing is seeking a dynamic Director, Business Development, to accelerate new business acquisition, with a primary focus on influencer marketing solutions and a strong, integrated emphasis on affiliate-driven revenue.
This role is centered on winning new clients through an influencer-first lens—helping brands unlock growth through creator partnerships, social commerce, and performance-driven storytelling. A deep understanding of affiliate marketing is essential, both as a standalone channel and as a critical performance layer within influencer programs. The ideal candidate can confidently position and sell integrated influencer + affiliate solutions that drive measurable, full-funnel impact.

The Work

• Lead new client acquisition with a primary focus on influencer marketing solutions 
• Position and sell integrated influencer + affiliate programs, with a strong emphasis on performance, attribution, and ROI
• Drive affiliate-led opportunities, including standalone affiliate engagements and influencer-affiliate hybrid programs
• Sell and develop social commerce programs (e.g., TikTok Shop) that connect creator content directly to conversion
• Own and execute the full sales cycle—from prospecting through close—delivering consultative, insight-led solutions
• Build and manage a robust pipeline through a mix of inbound conversion and proactive outbound strategies
• Translate client goals into integrated influencer + affiliate strategies that align with broader marketing objectives
• Partner cross-functionally to ensure seamless handoff from sale to onboarding and campaign execution
• Maintain early-stage client relationships (first 12 months) to identify expansion opportunities
• Represent Gen3 Marketing at industry events, with a focus on thought leadership in influencer, affiliate, and creator commerce
• Track, manage, and forecast pipeline activity accurately within HubSpot

What You Bring

• Deep experience selling influencer marketing and affiliate marketing solutions, with a clear understanding of how the channels work independently and together
• Proven track record of closing net-new business across affiliate, influencer, or performance marketing engagements
• Strong expertise in affiliate marketing fundamentals, including partner models, commissioning strategies, attribution, and platform ecosystems
• Experience selling influencer-affiliate hybrid programs (e.g., ShopMy, LTK) and performance-based creator partnerships
• Experience selling or structuring social commerce and creator-led conversion programs, especially within platforms like TikTok Shop
• Understanding of brand ambassador / creator community strategies and their role in driving sustained engagement and revenue
• Experience navigating complex organizations with a consultative, relationship-first sales approach
• Strong pipeline generation skills across cold outreach, networking, and partner-driven referrals
• A true hunter mindset, with a passion for building and closing high-value opportunities
• Exceptional storytelling and communication skills, with the ability to position influencer and affiliate as complementary growth drivers
• Familiarity with Sandler, Challenger, or similar sales methodologies is a plus

What’s in it for you?

• Hybrid work and remote work options are available outside of head office locations
• Flexible work hours
• Summer Fridays
• Insurance coverage with cost incentives
• Paid parental leave benefits 
• Advancement opportunities
• Ongoing training and development opportunities
• Opportunities to travel 
• 401K contribution matching plan after 6 months (US Only)
• Company sponsored events 

This position is open to candidates residing in the United States (CA, CO, CT, DE, FL, GA, IL, MA, MI, NC, NH, NJ, NY, OR, PA, RI, and TX) and Canada. Applicants must be legally authorized to work in their country of residence. Only candidates whose qualifications closely match the requirements of the role will be contacted.

Gen3 is an equal-opportunity employer.