Senior Manager, Product Marketing - Analytics

Role Description

As a Sr. Manager, Product Marketing, you will be responsible to support the Analytics solutions and will collaborate with a number of different teams including Product, Technology, Sales, Training, and Corporate Marketing to shape the narrative and successfully launch and sustain the solutions for which you’re accountable.

This is a highly visible position, and you will have a strong voice with the opportunity to influence various stakeholders across the organization and have a global impact. At Circana, Product Marketing plays a critical role in ensuring the products that we bring to market uniquely address our clients’ needs while achieving the firm’s financial goals. You will report to the Sr. Director of Product Marketing for Media, Innovation, and Analytics.

Key Responsibilities:

• Leverage your deep understanding of retail and analytics to strategically position solutions in market.
• Develop a deep understanding of the market, our competitors and the challenges and goals of the buyers at our clients.
• Collaborate with Product and Sales teams to identify and prioritize the products that connect the needs of our clients to the goals of our firm.
• Have executive presence and be a key point of contact for executive stakeholders at Circana.
• Work with Product and Sales teams to align on the unique value propositions of our products, oversee the development of competitive claims and develop the narrative that resonates with the buyers at our clients.
• Develop compelling product narratives across collateral that enables Sales teams to win in the market and strategically position Circana’s analytics solutions in the market.
• Collaborate with our global Product and Marketing teams to ensure consistent positioning and messaging across all markets.
• Drive increasing value and impact of the Product Marketing team.
• Identify process improvements and work collaboratively with key stakeholders to implement changes that drive the Product Marketing team and the business forward.

Qualifications

• 3+ years’ experience in CPG and Retail
• 3+ years Product Marketing or Marketing experience.
• BA or BS degree.
• Proven content writing and project coordination skills are mandatory, as are strong communication, design, creative, analytic and process skills.
• Excellent organization skills and a propensity to meet deadlines with high quality results.
• Adaptable and able to manage multiple tasks across a variety of responsibilities.
• Self-starter with an ability to achieve objectives with minimal supervision.
• Strong, goal-oriented team player, capable of managing projects requiring input from multiple different teams.
• Ability to think strategically and creatively and then execute.
• A positive attitude and be collaborative, passionate, curious, creative, independent, thoughtful and proactive.

Requirements

• Circana Behaviors
• Stay Curious: Being hungry to learn and grow, always asking the big questions.
• Seek Clarity: Embracing complexity to create clarity and inspire action.
• Own the Outcome: Being accountable for decisions and taking ownership of our choices.
• Center on the Client: Relentlessly adding value for our customers.
• Be a Challenger: Never complacent, always striving for continuous improvement.
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
• Commit to each other: Contributing to making Circana a great place to work for everyone.

Benefits

• Comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
• This job is also eligible for bonus pay.