Director of Business Development & Marketing

Job Description

Position Title

Director of Business Development & Marketing

Reports To

Vice President, Sales & Marketing

Location

Lititz, PA (South Central Pennsylvania) – Travel required throughout the U.S.

About WEBBER/SMITH

The WEBBER/SMITH Group® branded companies are multi-discipline engineering and architectural firms specializing in the design of food processing and distribution facilities across the United States. We are recognized for delivering innovative, food-safe environments and superior client satisfaction.

Role Overview

The Director of Business Development & Marketing is a strategic leadership role responsible for identifying revenue growth opportunities, enhancing brand visibility, and cultivating long-term client relationships within the food and beverage industry. This position combines a high degree of business development skills with marketing strategy execution to position WEBBER/SMITH as a premier partner for facility design and engineering services.

Key Responsibilities

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• Strategic Market Planning:
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• Develop and execute marketing and business development strategies aligned with corporate growth objectives.
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• Client Acquisition & Relationship Management:
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• Identify, qualify, and secure new business opportunities; maintain relationships with existing clients and industry partners.
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• Industry Engagement:
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• Represent WEBBER/SMITH at trade shows, conferences, and industry associations; network with contractors, vendors, and consultants.
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• Proposal Development:
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• Support and eventually lead the preparation of Statements of Qualifications (SOQs), RFP responses, and engineering services proposals in collaboration with technical teams.
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• Marketing Leadership:
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• Oversee digital and traditional marketing initiatives, including website, social media, SEO/SEM, advertising campaigns, and content creation.
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• Brand Positioning:
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• Ensure consistent messaging across all platforms; manage press releases, brochures, and presentations.
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• CRM & Data Management:
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• Maintain and update client databases; track leads and conversion metrics.
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• Team Collaboration:
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• Work closely with engineering, project management, and leadership teams to align marketing efforts with operational goals.
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Qualifications

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• Bachelor’s degree in Engineering, Marketing, Business Administration, or related field (Architecture/Engineering background preferred).
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• 7+ years of experience in business development and marketing. **Experience in AEC or food industry sectors a plus.
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• Proven ability to develop strategic business development and marketing plans and deliver measurable growth.
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• Strong communication, negotiation, and presentation skills.
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• Familiarity with BIM/Revit and technical design concepts is a plus.
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• Willingness to travel nationally for client meetings and trade shows.
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• HubSpot CRM/Sales Pro Experience is desirable.  
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Desired Attributes

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• Highly motivated, results-oriented, and entrepreneurial mindset.
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• Skilled in relationship building and networking within the food and beverage industry.
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• Comfortable leading both business development and marketing functions.
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Compensation and Benefits

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• Competitive base salary with quarterly bonus tied to performance KPIs
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• Health Insurance Benefits, HSA and HRA
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• 401(k) plan with company match
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• Paid time off, sick days and holidays
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• Hybrid work schedule
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