Paid Media Strategist

Role Description

Are you a data-driven digital marketer who thrives on improving performance and driving real client results? We’re looking for a Paid Media Strategist to join our Client Success team, where you’ll own campaign performance for a portfolio of high-value clients. In this role, you’ll partner closely with Account Managers in a pod structure—giving you the space to focus on what you do best:

• Optimizing campaigns, uncovering insights, and driving measurable ROI.

If you enjoy working across PPC, SEO, and multi-channel campaigns—and want to see the direct impact of your work—this is a great opportunity to grow your career in a collaborative, fast-paced environment.

What You’ll Do

• Own day-to-day campaign performance across PPC and SEO initiatives.
• Optimize campaigns across platforms such as Google Ads, Meta, and display networks.
• Analyze performance trends and deliver data-driven recommendations to improve ROI.
• Build and maintain pacing reports, performance dashboards, and campaign insights.
• Conduct A/B testing (ads, landing pages, keywords) to improve results.
• Partner with Account Managers to support client retention and growth.
• Participate in client meetings, presenting insights and performance updates as needed.
• Troubleshoot performance issues and identify new optimization opportunities.
• Support keyword strategy development and SEO performance reporting.
• Manage multiple campaigns and priorities within defined SLAs.

What Makes This Role Different

• Focused ownership: You handle performance—not client firefighting.
• Team-based model: Work in pods with dedicated Account Managers.
• Real impact: Your work directly influences client retention and growth.
• Variety: Manage campaigns across multiple industries and channels.

Qualifications

• 3–5 years of experience in digital marketing (agency or in-house).
• Strong hands-on experience with PPC campaign management.
• Working knowledge of SEO fundamentals and reporting.
• Experience with tools such as Google Ads, Google Analytics (GA4), Meta Ads Manager, Excel.
• Ability to analyze data and translate insights into actionable strategies.
• Strong communication skills—you can explain performance clearly and confidently.
• Highly organized with the ability to manage multiple campaigns and deadlines.

Requirements

• Bonus If You Have:
• Experience in an agency or high-volume client environment.
• Exposure to multi-channel campaigns (display, social, email).
• Advanced Excel or data analysis skills.

Benefits

• Collaborative, supportive team environment.
• Opportunity to grow into senior strategist or leadership roles.
• Exposure to diverse clients and marketing strategies.
• Fast-paced environment where your ideas and optimizations matter.

Company Description

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth-focused media and digital marketing solutions company.

Through our trusted brands, including the USA TODAY NETWORK, we provide essential journalism, local content, and digital experiences to audiences and businesses.

USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce.