Paid Media Strategist
Virtual Vocations Inc
As a remote Paid Media Strategist, the successful candidate will strategize, implement, and optimize multi-channel paid media campaigns across various platforms to exceed client goals, while managing budgets and analyzing performance data to enhance lead quality and return on ad spend. Key responsibilities Develop, execute, manage, and optimize paid media campaigns across platforms such as Google Ads, Microsoft, and Meta Monitor campaign pacing and budget allocation to align with performance goals Analyze campaign performance data to implement strategic optimizations and provide actionable insights Required qualifications 2+ years of experience in developing and optimizing multi-channel paid media campaigns Deep understanding of lead generation funnels and conversion optimization Experience managing ad budgets, including forecasting and performance reporting Proficiency with advanced tracking and attribution models like Google Tag Manager and Google Analytics 4 Strong analytical skills with the ability to interpret data for actionable recommendations
Vacancy posted 3 days ago
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