Paid Media Strategist

Role Description

We are seeking a Social Media Advertising Strategist who is passionate about creating high-performing social media campaigns, driving measurable results, and helping eye care practices grow through strategic organic and paid social media marketing.

Key Responsibilities

• Social Media Strategy & Campaign Management
  • Develop and execute data-driven social media strategies focused on audience growth, engagement, brand awareness, patient acquisition, and lead generation.
  • Manage organic and paid social media campaigns across Facebook, Instagram, LinkedIn, TikTok, and X (Twitter).
  • Create and maintain engaging content calendars aligned with client goals and marketing initiatives.
  • Identify opportunities to improve campaign performance through audience insights, platform trends, and competitive analysis.
  • Manage multiple client accounts while maintaining exceptional quality and attention to detail.
• Paid Social Advertising
  • Plan, launch, monitor, and optimize paid social advertising campaigns using Meta Ads Manager, LinkedIn Campaign Manager, and other relevant advertising platforms.
  • Manage advertising budgets and bidding strategies to maximize campaign performance and return on investment.
  • Monitor and report on key performance indicators (KPIs), including:
    • Reach and impressions
    • Engagement rates
    • Click-through rate (CTR)
    • Cost per lead (CPL)
    • Conversion rates
    • Return on ad spend (ROAS)
  • Conduct A/B testing on creative assets, ad copy, audience targeting, campaign objectives, and landing page experiences to continuously improve results.
• Content Development & Brand Compliance
  • Create patient-focused, educational, and engaging social media content that aligns with client goals and brand standards.
  • Ensure all content adheres to healthcare marketing best practices and client brand guidelines.
  • Collaborate with internal teams to develop compelling visual and written assets that support campaign objectives.
• Performance Analysis & Optimization
  • Analyze campaign performance and identify opportunities for continuous improvement.
  • Provide actionable recommendations based on campaign data and industry best practices.
  • Stay current with social media trends, platform updates, advertising innovations, and algorithm changes.
  • Prepare and communicate performance insights and recommendations to internal stakeholders.
• Collaboration & Innovation
  • Partner with cross-functional teams including design, content, strategy, and account management to deliver successful campaigns.
  • Contribute ideas and recommendations for expanding EyeCarePro's social media advertising capabilities.
  • Embrace AI-powered tools, automation, and emerging technologies to improve campaign performance, efficiency, and scalability.

Qualifications

• 3–5 years of experience in digital marketing, social media management, or paid advertising.
• Minimum 2 years of hands-on experience managing social media accounts and digital marketing campaigns.
• Proven experience creating, managing, and optimizing paid social media advertising campaigns.
• Strong knowledge of Facebook, Instagram, LinkedIn, TikTok, and X (Twitter) advertising platforms.
• Experience using social media management and scheduling tools such as Publer or similar platforms.
• Experience managing multiple clients, preferably in an agency environment.
• Strong understanding of social media trends, algorithms, and platform best practices.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Exceptional organizational skills and attention to detail.
• Creative thinker with a results-oriented mindset.

Work Requirements

• 100% Remote (Work from Anywhere)
• Personal computer and essential equipment.
• Reliable high-speed internet connection.
• Quiet, professional work environment.
• Backup power solution for load-shedding or power interruptions (where applicable).

Benefits

• Competitive salary.
• Paid time off.
• Fully remote, flexible work culture.
• Professional development and training opportunities.
• Collaborative and supportive marketing team.
• Opportunity to work with cutting-edge AI and marketing technologies.
• Be part of a fast-growing, mission-driven company making a meaningful impact in healthcare marketing.

How to Apply

To apply, please submit your resume along with responses to our short set of screening questions.

Note: If you do not hear from us within two weeks of your application, please consider your application unsuccessful.