Sr Therapeutic Area Specialist Cardo - Allentown PA

Senior Therapeutic Area Specialist, Cardiovascular Community Allentown, PA

The TAS is a critical role in our unique customer model to execute the BMS aspiration to be the BioPharma that delivers the most impactful engagement with Health Care Providers (HCPs), driving adoption of new and existing medicines for appropriate patients. The primary role of the TAS is to drive demand for BMS medicines within their portfolio for the appropriate patients. To meet the HCPs expectations, the TAS engages them with a differentiated Customer Experience (Cx) through deeper scientific dialogue on and consistent with label, leveraging new ways of working and CE^3.

The role builds and maintains strong professional credibility with regional thought leaders (RTLs) and community-based physicians/HCPs in private practice, medical groups practices, office staff, and other stakeholders in the patient care continuum as their primary point of contact. The TAS liaises with other BMS functions as needed to deliver an overall higher Customer Experience (Cx) by meeting HCP needs in a timely and scientific manner. This role will prioritize the safe and appropriate use of BMS products while also focusing on overall business results and performance objectives while exemplifying BMS values. The TAS role is field-based. A TAS is anticipated to spend much of their time spent field with external customers.

Key Responsibilities:

• Portfolio Promotion: Promotes approved indications of BMS products within a defined territory or region to meet or exceed assigned sales targets in a compliant manner. Creates demand for BMS medicines by articulating in a balanced manner the clinical and scientific rationale for use of products in appropriate patients. Engages with and continuously maintains/grows a high level of scientific expertise in all assigned products and therapeutic areas. Prepares and successfully implements comprehensive territory and account plans. Proactively uses available tools such as SOPHIA to derive insights and to dynamically inform call plans. Provides feedback on experience using these tools to leadership to enable continuous improvement.
• Fair & Balanced Scientific Dialogue: Demonstrates scientific expertise and passion in using approved scientific resources and publications to present information to HCPs and ensures medical accuracy. Conducts in-office presentations (e.g., lunch and learns) and discusses product-related scientific information with HCPs that is consistent with label. Organizes external speaker programs, selecting speakers from list approved by Speakers Bureau and facilitating scheduling and logistics. Maintains a high level of working expertise on emerging data for approved indications. Engages real-time medical support through Medical on Call to reactively answer unsolicited questions and complex technical inquiries.
• Cross-functional collaboration: Proactively collaborates with other field teams to ensure the best Customer Experience (Cx) for HCPs. Gathers and shares relevant insights and information internally with the appropriate stakeholders to enable BMS to better serve its customers. Complies with all laws, regulations, and policies that govern the conduct of BMS.