Partnerships & Campaign Specialist

Role Description

This is a dual-function position sitting at the intersection of business development and campaign execution. You will spend roughly half your time identifying and approaching new partners, and half your time ensuring that active campaigns run smoothly from kickoff to final report.

The common thread between both sides of the role is a genuine, deep understanding of video games and gaming culture. You need to know genres, franchises, and audiences well enough to spot a fit before a client does — and to manage campaigns that speak to those audiences credibly.

Key Responsibilities

• Outreach & Business Development
  • Be the first point of contact for a significant number of new partner relationships.
  • Identify game publishers and brands whose audience needs match what GAMURS Group can deliver.
  • Prospect and research game publishers, peripheral brands, and entertainment companies that are a strong fit for GAMURS' audiences.
  • Build targeted outreach using GAMURS Pulse audience data.
  • Write and send personalized outreach emails that lead with a relevant audience insight.
  • Follow up with supporting data, site overviews, and audience profiles.
  • Stay current on game release calendars, genre trends, and publisher activity.
  • Hand off warm prospects to the Sales Director with clear context on the conversation to date.
• Campaign Management
  • Manage the end-to-end campaign lifecycle from signed IO to final delivery report.
  • Coordinate with editorial, ad ops, and social teams to ensure all campaign elements are trafficked and live on schedule.
  • Monitor active campaigns across multiple dashboards, tracking pacing, delivery, and performance against KPIs.
  • Proactively flag delivery issues early.
  • Communicate campaign status clearly and regularly to both internal stakeholders and clients.
  • Compile end-of-campaign wrap reports with performance data and clear commentary on results.
  • Identify opportunities to optimize mid-flight where possible.

Qualifications

• A genuine, working knowledge of video games — genres, major franchises, platform differences, and gaming culture.
• 3-5 years experience in a sales development, partnerships, or account management role, ideally in digital media or gaming.
• Comfort with outbound prospecting — writing cold emails that don't read like cold emails.
• Strong organizational skills and the ability to manage multiple active campaigns simultaneously.
• Data literacy — comfortable reading a delivery dashboard.
• Clear, confident written and verbal communication.

Requirements

• Familiarity with digital advertising concepts — CPM, programmatic, rich media, first-party data.
• Experience with gaming media, esports, or entertainment brands.
• An existing understanding of the game publisher landscape.
• Experience with ad operations or campaign trafficking tools such as Google Ad Manager.

What Success Looks Like

• In the outreach half of this role, success means consistently identifying the right prospects at the right moment.
• In the campaign management half, success means nothing surprises the client.
• Across both halves, success means caring about the gaming audience we serve.