Home Services Sales Rep

Position: Residential Roofing Sales Representative

Location: Baltimore, MD

Compensation: Base Salary + Commission

Tiello is partnering with a growing residential roofing organization seeking an experienced Residential Roofing Sales Representative to drive sales growth across its residential roofing replacement, repair, and maintenance services in the Baltimore, Maryland market.

The Residential Roofing Sales Representative will be responsible for developing new business, converting company-provided leads, generating referral opportunities, and building a profitable book of residential roofing business. This role combines inbound opportunities with independent business development, offering the opportunity to establish long-term relationships with homeowners, builders, remodelers, architects, and other local referral partners.

The ideal candidate will have 5+ years of residential roofing sales experience , a proven track record of sales performance, strong CRM proficiency, and experience working with high-end residential properties. The successful candidate will combine technical roofing knowledge with the ability to deliver a premium customer experience and consistently close profitable projects.

Key Responsibilities

• Develop and grow a profitable portfolio of residential roofing replacement, repair, and maintenance business.
• Respond promptly to company-provided leads, qualify customer needs, and manage opportunities from initial contact through contract execution.
• Generate new business through prospecting, referrals, repeat customers, and relationships with homeowners, builders, remodelers, architects, and other local partners.
• Conduct residential roof inspections, document existing conditions with photographs and measurements, and develop accurate scopes of work.
• Coordinate with estimating and technical teams to evaluate complex roofing conditions, specialty materials, and project requirements.
• Prepare detailed proposals and pricing in accordance with company standards and profitability targets.
• Present roofing repair and replacement options, explain material selections, warranties, and financing options where available, and communicate the long-term value of quality workmanship.
• Lead sales presentations, address customer concerns, negotiate within approved pricing guidelines, and close profitable contracts.
• Maintain accurate and up-to-date CRM records, including customer contacts, sales activities, proposals, opportunity stages, follow-up tasks, and sales forecasts.
• Coordinate complete project handoffs to production and service teams, ensuring accurate scopes of work, clear documentation, and alignment on customer expectations.
• Maintain communication with customers throughout the project lifecycle, assisting with scheduling, scope changes, and customer concerns as needed.
• Deliver a professional customer experience that reflects the expectations of high-end residential clients, including respect for property, privacy, and architectural details.
• Build long-term customer relationships that generate positive reviews, referrals, repeat business, and future service opportunities.
• Follow company safety procedures during roof inspections, ladder use, and jobsite visits.
• Consistently work toward monthly, quarterly, and annual sales goals while maintaining established project margin targets.

Qualifications

• 5+ years of residential roofing sales experience required.
• Proven ability to meet or exceed sales targets, independently generate business, and close profitable projects.
• Demonstrated success managing the full sales cycle, from lead generation and customer qualification to proposal presentation and contract execution.
• Experience working with high-end residential homes , custom properties, or homeowners with elevated service expectations.
• Strong consultative selling, presentation, negotiation, and written communication skills.
• Ability to explain technical roofing solutions, material options, and project recommendations clearly to homeowners.
• Working knowledge of residential roofing systems, common roof deficiencies, roof measurements, scopes of work, and basic material takeoffs.
• Proficiency with CRM platforms required. Salesforce experience is a plus.
• Familiarity with digital roof measurement and estimating tools such as EagleView, Roofr, or Excel.
• Strong organizational and time-management skills, with the ability to manage multiple active opportunities and maintain consistent follow-up.
• Ability to collaborate effectively with estimating, production, and service teams to ensure smooth project execution.
• Valid driver's license and ability to travel locally throughout the Baltimore area to customer appointments and jobsites.
• Ability to safely perform essential job duties, including ladder use and roof inspections, with or without reasonable accommodation.

Preferred Experience

• Experience selling roofing services to high-end residential homeowners, custom home clients, or owners of architecturally significant properties.
• Familiarity with premium residential roofing materials and systems, including slate, tile, cedar, metal, copper, and residential low-slope roofing.
• Established relationships with local builders, architects, remodelers, and other residential referral partners in the Baltimore market.
• Experience developing recurring repair and maintenance business alongside roof replacement opportunities.
• Strong understanding of premium customer service expectations and the ability to manage complex residential sales cycles.

Success Metrics

• Consistent achievement of monthly, quarterly, and annual sales goals.
• Achievement of established project margin targets across residential replacement, repair, and maintenance work.
• Strong lead response times, appointment conversion rates, proposal turnaround, and closing performance.
• Growth in qualified opportunities, referral relationships, repeat customers, and independently generated business.
• Accurate CRM documentation, effective pipeline management, and reliable sales forecasting.
• Complete project handoffs, minimal avoidable scope discrepancies, positive customer feedback, and repeat business.

Why Consider This Opportunity?

• Competitive base salary of $75,000 DOE plus uncapped commission .(Usually around $100k+ a year)
• Join a growing residential roofing organization with opportunities to make a direct impact on sales growth.
• Build and manage a diverse portfolio of residential roofing replacement, repair, and maintenance projects.
• Leverage company-provided leads while developing your own referral network and new business opportunities.
• Work with experienced estimating, production, and service teams to deliver quality roofing solutions.
• Develop long-term relationships with homeowners, builders, architects, and other residential industry professionals.
• Pursue long-term professional growth within an established and expanding roofing business.

Legal & EEO Language:

Tiello LLC is proud to be an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.

Your Right to Work:

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and complete the required employment eligibility verification document form upon hire.