FSO, Business Consulting - Marketing Transformation - Staff

Location: New York, Boston, Charlotte, Philadelphia, Washington, Atlanta The opportunity As a Staff Consultant in our Marketing Transformation practice, you will work as part of a team helping Financial Services clients transform the way they acquire, engage, and retain customers. You will support a variety of marketing transformation initiatives while developing your skills in consulting, analytics, customer strategy, and emerging technologies. Your Key Responsibilities Supporting client engagements related to marketing strategy, marketing operating models, marketing operations, performance measurement, and forecasting. Conducting research and analysis on Financial Services sectors, including Wealth & Asset Management, Banking & Capital Markets, and Insurance, as well as emerging trends in marketing and customer experience. Assisting with the development of client deliverables, including customer journey maps, segmentation frameworks, campaign strategies, account-based marketing (ABM) playbooks, onboarding experiences, and performance dashboards. Gathering, organizing, and analyzing data to support B2B, B2C, and B2B2C marketing initiatives. Leveraging AI-enabled tools and platforms to accelerate research, content development, analysis, and insight generation. Supporting the creation of proposals, thought leadership, practice development materials, and internal knowledge assets. Collaborating effectively with multidisciplinary teams of strategists, designers, technologists, and data professionals to deliver client value. Skills And Attributes For Success Strong analytical and problem-solving capabilities. Interest in marketing transformation, customer experience, and Financial Services. Curiosity about emerging technologies, including artificial intelligence and its impact on marketing. Effective written and verbal communication skills. Ability to work collaboratively in a team-oriented environment. Strong organizational skills and attention to detail. To qualify for the role, you must have A bachelor's degree in Marketing, Business, Communications, Data Analytics, Economics, or a related field. 0–2 years of relevant experience in marketing, consulting, analytics, Financial Services, or a related area. Internship experience is acceptable. Experience working with Excel and analyzing data to support business decisions. Exposure to data visualization and analytics tools such as Power BI, Tableau, or SQL is preferred. Familiarity with AI-enabled tools and platforms, including ChatGPT, Microsoft Copilot, Claude, Gemini, Replit, or similar technologies. Demonstrated interest in marketing, customer experience, and Financial Services. Willingness and ability to travel as needed to meet client requirements. Ideally, you'll also have Coursework, certifications, internships, or project experience related to digital marketing, CRM, analytics, marketing technology, AI, or prompt engineering. Exposure to Wealth & Asset Management, Banking & Capital Markets, or Insurance industries. Understanding of marketing technologies such as customer data platforms (CDPs), marketing automation platforms, and customer engagement solutions. Interest in how AI is transforming marketing operating models, customer engagement, and business growth. What We Offer You We’ll develop you with future-focused skills and equip you with world-class experiences. We’ll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $69,700 to $114,800. The base salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $83,500 to $130,600. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external, client serving roles to work together in person 40-60% of the time over the course of an engagement, project or year. Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being. EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law. EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1-800-EY-HELP3, select Option 2 for candidate related inquiries, then select Option 1 for candidate queries and finally select Option 2 for candidates with an inquiry which will route you to EY’s Talent Shared Services Team (TSS) or email the TSS at View email address on click.appcast.io. #J-18808-Ljbffr EY