Product Marketing Manager, Audience Measurement

Responsibilities The Measurement Product Marketing team charter covers data and measurement products including attribution, experimentation, targeting and audiences, and data collaboration. This role will focus on measurement and data solutions, helping shape product strategies that support effective advertiser outcomes and scalable, technically robust product experiences. We are looking for a Product Marketing Manager who will be responsible for setting the go-to-market strategy and partnering closely with cross-functional stakeholders in product management, marketing science, business marketing, legal, and other partner teams to identify key gaps and define the strategic direction for measurement and data solutions. You will use your experience and marketing knowledge across measurement, analytics, data platforms, or advertising technology to develop strategy, bring together cross-functional stakeholders to execute against plans, and align with senior product leadership around those plans. You understand industry trends, the competitive landscape, and evolving advertiser needs, and have experience applying those insights to influence product direction and market adoption. You are comfortable navigating a rapidly evolving ecosystem and helping shape product narratives that connect technical capabilities to customer value and durable business outcomes. Responsibilities Own measurement and data collaboration solutions within TikTok's Measurement suite, with a strong understanding of ads measurement capabilities, technical product infrastructure, and advertiser use cases. Define go-to-market strategy for TikTok’s measurement and data solutions. Our team is instrumental in setting strategy and ensuring strong execution and operations against that strategy. Develop thought leadership around key product launches in response to industry, platform, and market developments, partnering closely with the Global Business Marketing team. Develop programs that enable adoption of measurement and data products, identify blockers to implementation, and work cross-functionally to resolve them. Partner closely with Sales, Marketing Science, Product, Legal, and other cross-functional teams to deeply understand user pain points, form business requirements, and help prioritize solutions that influence product development. Communicate the value proposition of new measurement and data solutions to internal and external stakeholders, and ensure that effective collateral and packaging are developed. Help shape narratives around technically sophisticated product solutions, translating complex capabilities into clear, compelling customer value for advertisers, agencies, and partners. Qualifications Minimum Qualifications: BA/BS degree or above 3+ years of experience in product marketing, product strategy, or consulting across measurement/analytics, B2B SaaS, AdTech, martech, data platforms, or digital products Strong understanding of measurement products, analytics workflows, data infrastructure, or technical platform solutions Proven track record driving global GTM strategies and collaborating across functions Excellent communication, presentation, and analytical skills, with the ability to build compelling narratives and simplify technical concepts for different audiences A fast learner with good judgment and original thinking, with the ability to thrive in ambiguity and adapt quickly to change Preferred Qualifications: Experience with measurement platforms, experimentation, attribution, audience solutions, data collaboration tools, or technical advertising products Background working with global sales organizations and agency/advertiser stakeholders Familiarity with industry trends across measurement, analytics, data interoperability, and advertising technology Ability to understand and communicate complex product architectures, data flows, and measurement methodologies About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at Job Information 【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $108000 - $151200 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and Exercising sound judgment. #J-18808-Ljbffr TikTok